Prospective clients often come to us and question the value of traditional marketing in this era of digital media. They note the cost of postage versus the cost of email and talk about how often they get emails…to which we respond that they are exactly right. Email is a critical element of a marketing campaign just like social media, newsletters and website marketing… but the time to send a postcard is best when volume is down. Think about it… don’t you delete emails that even remotely smell like marketing but open your mailbox each day and look at everything inside that catches your eye? That’s right, there is a place for traditional and direct mail marketing… right beside digital media marketing in a successful marketing strategy!
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