You’ve got this amazing product or service that vastly improves your clients and prospects world. How do you get this valuable information out there for them and everyone else to see?
You want to deliver the benefits and features of your offering. Show how it tackles relevant challenges within respective industries. But, you want … no, you need … it to be exciting and engaging for your target audience.
The answer? Ah … a webinar!
A webinar is a great way to present your business information to clients, prospects or industry leaders. It’s even a perfect vehicle to position you and your business as a thought-leader.
But, keep in mind, absolutely no one wants to sit through a boring presentation. So, what best engages participants in a webinar? Consider:
• 38% prefer interesting and pertinent content
• 32% prefer a passionate and energetic speaker
• 15% prefer interaction between the speaker and attendee
• 15% prefer visual slides
Now, add all that up, then fold in the following top tips, and you’ve got a winning recipe for a captivating webinar.
Share Relevant Content
It’s vital to share compelling content with your attendees. It must be factual … timely. And, overall, add value to the conversation.
The last thing you want is for people to feel like you’re wasting their time. Time is valuable to each and every one of your attendees, just as it is to you. And, if your information is “just okay,” they’ll likely exit early and disregard your future webinars.
Remember … relevant content informs attendees. That alone inspires them to think about what you have presented. This easily leads to you gaining new customers, partnerships, and more.
If you really want to inspire people with your webinar, you need to speak with passion when you’re presenting. Your webinar attendees may not be able to see you, but they can hear you. The tone and inflections in your voice are key. If you’re not enthusiastic about your product or service, they won’t be either.
To get your information flowing through the grape vine, you need attendees to be just as excited as you are. Then, they’ll want to share the information with others.
However, while passion and enthusiasm are highly encouraged, you must make sure not to go overboard. You don’t want to scare away anyone.
Interaction, Interaction, Interaction
Did we mention interaction? This is one of the most significant aspects of your webinar. It gives you the opportunity to connect and collaborate with people worldwide. It’s also a perfect approach to get people talking about your subject, then incite them to ask questions. Your attendees may bring up new and valuable points. And these can help you further develop your content and ideas for later webinars.
In addition, when people feel like they’ve contributed to something, they tend to become more involved and excited about it.
After the Event
Finally, it doesn’t end when the webinar ends. After the event, follow up with no-shows and those who just didn’t have time to sit in. Share with them recorded webinar content.
• Post clips on your YouTube channel
• Embed it on your website
• Place clips on your blog
• Include it in prospect nurturing emails
There you have it … the ingredients for a spectacular online presentation. So, what are you waiting for? Let’s start planning your next webinar!
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