The Importance of Marketing IT Services

by marketopia22 | Dec 14, 2016

According to CompTIA’s 4th Annual Trends in Managed Services report, “the global managed services market is predicted to grow to $193B by 2019, at a Compound Annual Growth Rate (CAGR) of 12.5 percent. It’s clear businesses are realizing the true benefits of partnering with a managed services provider (MSP). But here’s a major question—if a business owner starts the search for an MSP, will he find you and will he choose you over your competitors?

Marketing IT services is the magnifying glass that makes it easy for you to be found and turn a greater profit. If you’re not marketing your IT services right now, potential clients are slipping away. Here’s what IT marketing can do for you:

Make More Sales

You can’t expect to gain customers if no one knows your services exists. With the right IT marketing, your brand and name will be out there and top of mind when businesses are looking for an MSP.

Increase Awareness

Most people must see an advertisement or email numerous times before they decide to buy. So, sending out a single email or newsletter won’t be successful. You must be consistent and persistent with emails, newsletters, blog posts, social media and press releases. Marketing for IT consists of a laundry lists of things to do but, by raising awareness, you’ll build a large audience of potential customers who will have a strong understanding of you and your offerings when they’re ready to take action.

Build Trust

People want to work with people they trust. Building trust doesn’t happen overnight, and the earlier you start marketing your IT services, the longer your target audience will have to get to know you and form a bond with your brand. Plus, they’ll be more likely to refer you to a friend or colleague.

Discover What Works

One of the most important steps of marketing IT services is to measure results. By looking at which marketing campaign pieces do best, you’ll be able to get a better understanding of what works.

From which subject lines are opened more and which design layouts attract more interest to which offers people take you up on, you can use A/B testing to see what appeals more to your targeted audience. Having a solid understanding of your success and failures allows you to make smart choices for future marketing tactics to drive better results.

At the end of the day, your overall goal is to increase sales and continuously grow. IT marketing can help you do just that but it must be done right. Many MSPs don’t have the time or experience to create powerful campaigns to get the word out—so they turn to Marketopia. We have an entire workforce dedicated to growing your business with marketing strategy and execution. Contact us today to learn how the growth machine can start turning up profit for you.