Still not clinking glasses on social media platforms? You should be for your MSP business.

Believe it or not, social media is not for promoting your business. It’s about offering solutions through a popular medium to your clients and prospects. It primarily allows you to connect with them on a personal level.

Many prospects and clients use LinkedIn (39%), Twitter (36%), and Facebook (18%) to share content, according to the 2013 Content Preferences Survey from Demand Gen Report. Many content marketers are using LinkedIn (91%), Twitter (85%), Facebook (81%) and Google+ (55%) for the same purpose, cited the Content Marketing Institute.

Using any combination of these platforms, we give you our top 7 tips to becoming a social media extrovert among a crowd of competitors:

1. Use Various Social Media Platforms: Different platforms attract different audiences. LinkedIn attracts those with a business focus. YouTube attracts those wanting to be entertained or taught how to do something. Using various social outlets allows you to reach a wider range of service users.

2. Post Appropriate Content: Make sure your content is appropriate for each platform. For example, people who are on LinkedIn are there for career opportunities and business-related topics. It’s definitely not the place to share a video about “The World’s Most Epic Marriage Proposal,” unless, of course, you’re a wedding planner or an event promoter.

3. Do It Consistently: Posting frequently provides people with information about your company and creates brand awareness. Try to post at least once a day.

4. Engage Fans & Followers: No one wants to feel ignored. Respond to comments. Even a simple “like” will do. When people take time to respond, they may have questions, suggestions or opinions that can help you better serve your clients.

5. Display Images & Videos: Plain text can be a chore to read. Especially when there’s more than a couple sentences of it. Include pictures and videos. Give visitors a glimpse of what your post is really about. Mix it up with infographics to replace text.

6. Add Personality: People want to know there’s a human beyond the computer screen. Add personality to your post. Keep it interesting. Convey emotions and share thoughts, opinions and ideas.

7. Make It Interactive: Engage by making your posts interactive and entertaining. Post polls. Create contests that will encourage engagement and give fans and followers something to look forward to.

Remember … be relatable, timely and fun. Use those hashtags. Know who—and more importantly, where—your audience is. Avoid the hard sell. Stay on your toes.

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