MSP Marketing Tips for 2022

MSP Marketing Tips for 2022

Jan 31, 2022

msp marketing tips

You have plenty to offer as a managed service provider. Whether it’s boosting cybersecurity or walking someone through the complexities of working in the cloud, you fill the void for those who know how to run a business but aren’t quite as savvy when it comes to building and/or maintaining an IT infrastructure. Now, comes the important part: letting businesses in your surrounding area — or those operating domestically and globally — know how you can help them grow with helpful IT services. MSP marketing, however, can be tricky, especially if you don’t have much experience promoting yourself or your business.

It’s not too late to make your New Year’s resolutions, so make a promise to yourself and your staff to market yourself better than ever in 2022.

Here are some MSP marketing strategy tips to get you started:

Evaluate your website

Consider your website a calling card for all the world to see. It can either make or break a prospect’s first impression.

So, give it a thorough assessment.

  • Is it a clear representation of your business and what makes it special?
  • Does it set you apart from the competition?
  • Is everything up to date?
  • Are you still offering the same services and serving the same industries?
  • Is your bio page current?
  • Are your landing pages still relevant?
  • Most importantly, is it helping you generate leads?

If you answered no to any or all these questions, it may be time for a refresh or a complete rebuild.

Got blogs?

Blogs are a fast, easy and effective way to drive people to your website. A blog page is also a great way to become more visible. According to Hubspot, companies who blog receive 97 percent more visits to their site from other online sources. Blogging is also a great way to establish credibility and show your audience how knowledgeable you are. And don’t limit blogs to your site — feel free to publish them on your social medial channels and include them in any emails or newsletters you send to clients.

Don’t sleep on SEO

SEO (Search Engine Optimization) is the use of specific keywords to make sure your website ranks high in search engines such as Google, which gets 86 billion visits per month, according to Statista. Ranking high is a great way to increase visibility and drive people toward your site, especially those who live in the area or near the area you serve.

Let your clients do the talking

Customer testimonials are an effective MSP marketing tool, and they don’t cost a thing. Prospective clients often trust clients more than just a salesman who’s being paid to rave about — and, of course, sell — your business. But along with drawing more customers, testimonials also help maintain your current base. Clients are flattered when you include their positive blurb on your website and feel more connected to your organization. Consequently, they will be more apt to recommend you to friends and colleagues.

Consider outsourcing your MSP marketing

Your clients outsource their IT needs to you, so there’s no shame in doing something similar with your marketing strategy. Pick a full-service firm that will take of everything, from building you a website and content creation to lead generation and appointment setting. That way, you and your staff can focus on growing your business and serving your clients while someone else tells the world how wonderful you are.

You are very good at what you do, and now it’s time to let everyone know. Make 2022 the year you made MSP marketing an integral part of your business plan. And if you’re looking for any assistance, don’t hesitate to reach out to us at Marketopia. We’re the premier marketing firm for MSPs, vendors and technology companies, and we’d be happy to schedule your free Growth Assessment. Contact our team today to learn how we can help you grow and achieve your dreams.

Marketopia and Continuity Marketing to Create Global Marketing Powerhouse

Marketopia and Continuity Marketing to Create Global Marketing Powerhouse

Jan 20, 2022

Marketopia Expands Global Footprint by Acquiring London-Based Company


PINELLAS PARK, Fla., January 20, 2022 (Newswire.com)

Marketopia, the technology industry’s premier marketing and lead generation company, announced today that it has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors and technology companies.

“We’re extremely excited to form a unified marketing firm that will only ascend from here,” said Terry Hedden, CEO & Co-Founder of Marketopia. “This is a powerful team of 175 channel experts spread across the world that will drive lead generation and demand while creating opportunities for our customers on a global basis.”

The team members making up Continuity Marketing and Marketopia collectively have hundreds of years of experience in marketing and the technology industry. The new partnership brings the capability to execute growth strategies that include all aspects of digital and telemarketing with round-the-clock services and a team fluent in several languages.

The acquisition will help Marketopia expand its presence in London — it opened an office in the U.K. last April — and better serve clients in Europe, the Middle East and Africa.

“We’re thrilled about this partnership and how it will further our global value to the industry,” said Andra Hedden, CMO & Co-Founder of Marketopia. “MSPs, vendors and technology companies around the world will now be able to rely on us as they strive to achieve their global growth goals.”

Continuity Marketing specializes in marketing, lead generation and website optimizations and rebuilds. The London-based company is looking forward to expanding its reach by partnering with an established brand like Marketopia.

“Marketopia is the standard when it comes to marketing for the MSP and tech industries,” said Jamie Daum, Co-Founder of Continuity. “We’re eager to leverage their vast expertise, especially in outbound sales, to help our clients grow even faster.”

“This acquisition will benefit each company’s clients and prospective clients,” Terry Hedden said. “We’re one of the top marketing firms in the U.S. They’re one of the top marketing firms in the U.K. And now we’re joining forces to help each other and our clients grow better together.”

About Marketopia

Marketopia is the premier marketing and lead generation agency for the IT channel. We are uniquely positioned to serve the needs of software, hardware and cloud vendors, distributors, MSPs and VARs. With deep roots in the MSP world, Marketopia’s understanding of the industry helps the company’s lead generation, marketing and sales training services stand apart from our competitors in delivering leads, sales and profit. For more information about Marketopia and our proven demand generation system, visit www.marketopia.com, call 844-482-4769 and engage with us on Facebook, LinkedIn and Twitter.

About Continuity Marketing

Incorporated in 2019 by Richard Thompson and Jamie Daum, Continuity Marketing has demonstrated exceptional business resilience, growing to a multi-million-dollar agency with customers including Barracuda, intY and over 70 Microsoft Partners. Continuity has attracted 30 MSP marketing experts into its team and experienced much of its growth during a tenuous two years for businesses worldwide.