Marketopia Expands Global Footprint by Acquiring London-Based Company
PINELLAS PARK, Fla., January 20, 2022 (Newswire.com)
Marketopia, the technology industry’s premier marketing and lead generation company, announced today that it has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors, and technology companies.
“We’re extremely excited to form a unified marketing firm that will only ascend from here,” said Terry Hedden, CEO & Co-Founder of Marketopia. “This is a powerful team of 175 channel experts spread across the world, driving lead generation and demand while creating opportunities for our customers on a global scale.”
Strengthening Global Growth
The combined teams of Marketopia and Continuity Marketing bring extensive experience in marketing and technology. Together, they will enhance digital and telemarketing strategies with round-the-clock services. Their multilingual team will also help businesses expand their reach across global markets. This acquisition strengthens Marketopia’s presence in London. The company opened a U.K. office in April and now aims to better serve clients across Europe, the Middle East, and Africa.
“We’re thrilled about this partnership and how it increases our value to the industry,” said Andra Hedden, CMO & Co-Founder of Marketopia. “MSPs, vendors, and technology companies worldwide can now rely on us to support their global growth.” Continuity Marketing specializes in marketing, lead generation, and website optimization. By partnering with an established brand like Marketopia, the company aims to expand its reach and enhance its impact on the industry.
“Marketopia sets the standard for MSP and tech marketing,” said Jamie Daum, Co-Founder of Continuity Marketing. “We’re eager to leverage their expertise, especially in outbound sales, to accelerate growth for our clients. Terry Hedden added, “We’re one of the top marketing firms in the U.S. They’re a top firm in the U.K. Together, we can help businesses grow better and faster.”
Expanding Opportunities for Clients
Marketopia is the premier marketing and lead generation agency for the IT channel. We are uniquely positioned to serve the needs of software, hardware and cloud vendors, distributors, MSPs and VARs. With deep roots in the MSP world, Marketopia’s understanding of the industry helps the company’s lead generation, marketing and sales training services stand apart from our competitors in delivering leads, sales and profit. For more information about Marketopia and our proven demand generation system, visit www.marketopia.com, call 844-482-4769 and engage with us on Facebook, LinkedIn and Twitter.
About Continuity Marketing
Founded in 2019 by Richard Thompson and Jamie Daum, Continuity Marketing has grown into a multi-million-dollar agency, serving clients such as Barracuda, Celeris Networks, and over 70 Microsoft Partners. The company has built a team of 30 MSP marketing experts and experienced significant growth despite global economic challenges.
