Busting MSP Myth #5: My Business is Too Unique

Busting MSP Myth #5: My Business is Too Unique

In this blog series, we’ve talked about the belief that MSPs are too expensive, shared info to combat the concern that MSP are determined to replace your existing team, learned how to refute the idea that MSPs won’t give you the support you need when you need it and looked at a major concern: MSPs as a security risk. Now we’re diving into the final installment in this five-part blog series.


My Business is Too Different to Work with an MSP

Your clients spend every day thinking about the specific things that differentiate them from their competitors. Everything from their marketing efforts and event presence to their approach to sales is centered on communicating exactly how unique they are when compared to their competitors.

Because it’s such a focus for them, it’s only natural for your current and prospective clients to see themselves as incredibly unique…which leads to the concern that signing on with an MSP will leave them tethered to a business partner who just doesn’t understand their unique needs and concerns. So, when you have a client asking, “What do MSPs do to help my unique business?” we’ve got the answers.


Make Work Simpler

This is your chance to ease their minds by reassuring them that an MSP’s job is all about custom support. You’ll be dedicated to working with them, solving their specific IT business concerns and delivering the peace of mind they’ll get from knowing they can hand off their IT concerns to experts.

MSP vs internal IT – busting MSP mythsVariety is the spice of life, and it’s also the key to an MSP’s success. Because you offer so many different services and solutions to support your clients, you’ll be able to meet their needs—from infrastructure and security to storage and compliance—because you’ll be providing predictable, proactive support that keeps them growing and thriving. That value is central to the importance of managed services.


The Foundation for Success

The truth, as you well know, is that MSPs deliver the foundation for their clients’ long-term success. Your clients, however, might need a little more convincing when it comes to understanding managed services as a growth tool. That’s why we’re delivering the information you need to combat MSP myths and get down to the business of helping your clients succeed. Download our guide to Busting MSP Myths today.


Busting MSP Myth #4: I’ll Be Putting Security at Risk

Busting MSP Myth #4: I’ll Be Putting Security at Risk

In our last blog, we share how you can combat the idea that MSPs won’t give you the support you need when you need it . In other series blogs, we also covered the common myth that MSPs are determined to replace your existing team, and the myth that MSPs are too expensive. Now let’s take a look at a major concern: security.

Are your clients still on the fence when it comes to relying on an MSP vs internal IT? Do they worry that it will mean a serious risk to their security? They’re not alone, but we’re here to dispel that myth with some serious facts to help you ease their concerns and earn their business.

70% of businesses would prefer to pay for support in matters of cybersecurity, rather than do it themselves.
Your clients are likely among those businesses, focused on keeping security strong but not armed with the right staff, resources or expertise to take it on in-house. So now they’re worried about how to staff up or working on understanding managed services and how they might be able to help.


What Do MSPs Do?MSP vs internal IT – busting MSP myths

Well, when it comes to security, a lot. Security is one of the top five concerns for businesses all over the world right now, which means your clients are just as worried about it as you are. But handing over access to their most important data and systems makes your clients understandably nervous about security risks. It’s up to you to help them understand that you’re on their side, an expert in locking down their security and ready to make security simpler.

Your clients need to hear that you have their security top of mind. Help reassure them by reinforcing your focus on being ahead of new attacks, and recommit to your position as their cloud guru, ready and able to help them move everything to the cloud without risking their vital information.


Advanced Security Protection

Just like the rest of the managed service provider industry, you are devoting time and resources to making sure your clients can work on-site or migrate to the cloud with minimal downtime and maximum protection. As you speak to current and potential clients, let them know that security is one of the main reasons a company will choose to work with an MSP, and help them see that you’re the one who will armor their businesses against threats, allowing them to focus on growing faster thanks to your proactive protection.

If you’re talking to companies looking for IT managed services, leverage security as a foot in the door instead of a roadblock. Counter their concerns with your expertise, dedication and focus, and you’ll start seeing the benefits as new and existing clients turn to you for their security needs.

It’s time to get the information you need to combat MSP myths and get down to the business of helping your clients succeed. Download our guide to Busting MSP Myths today.


Investing in Your Brand’s Growth

Investing in Your Brand’s Growth

You could be the premier provider of managed services in your area, perhaps even the country. However, if your brand isn’t the first solution in your target audience has in mind when an issue arises, it doesn’t matter. The key is to make sure your marketing dollars are invested in the right place to keep fueling your business growth. In this month’s blog, we’ll tell you how to make the best use of marketing funds to optimize your marketing strategy.


Why Marketing Dollars Matter

We all know the golden rule: treat others as you want to be treated. When it comes to the improvement and growth of your brand, this same principle applies. You should treat your brand the same way you want your clients to see it. This begins with allocating the proper funds not only to communicate what your brand has to offer but ensure its message is delivered in the right place at the right time. As a result, the conversions necessary for your growth will happen. Funding is essential to get people thinking and talking about your brand, and if you invest more in the right places, you’ll see a greater return on the impressions you make.


The Benefits of SEO

There’s a saying in the marketing world that goes “the best place to hide a body is on the second page of Google search results” – because no one ever looks there. If your business isn’t in the top results on the first page of a search query, chances are it’ll never get seen. The key to placing your brand in a leading spot is search engine optimization or SEO, which is the strategic use of keywords (the ones your prospects type in the search bar) in your web content, so you always appear as the solution to their problems. SEO keywords vary by location, industry, time of year and a litany of other factors, but investing funds into choosing the right ones will make all the difference in growing your brand.


Be Active in the Community

If you want to become your region’s go-to IT solution, investing your resources to make your brand more visible is a must. You can boost brand awareness by allocating funds to attend and/or sponsor trade shows. This is your opportunity to showcase what your brand can do on a more personal level. Putting a face to a name can make all the difference in closing a deal. It’s no secret that businesses are more likely to partner with other companies when they know precisely with who they are working.


How Marketopia Can Help

Whether you’re looking to expand your MSP or your growth has stagnated, we have the industry experience you need to invest in your growth the right way. We’ll help you decide how to best leverage what your brand has to offer and ensure that the clients you’re after become accustomed to it. Contact us today and start funding your brand the right way.


Top 10 Conferences to Attend for Resellers

Top 10 Conferences to Attend for Resellers

Are you where your best prospects are? As a vendor, it’s your goal to position your brand in every event possible to convey a sense of breadth, depth and channel involvement to your current and potential partners. The best way to do this is by showing the value you already know your brand is associated with – and what better place to build partnerships with MSPs than IT conferences? In this blog, we’ll explore ten conferences where the leading minds and forces of the IT industry will converge. Additionally, find out how Marketopia can get you a free hour of consulting on your go-to-market strategy.


1. Gartner Symposium

Meet the world’s most important gathering of CIOs and Senior IT Executives. The Gartner Symposium takes place each October in sunny Orlando, FL as a five-day event. Here, you will have the opportunity to establish your brand’s dedication to innovative approaches for old challenges. Attendees will experience an overall focus on technology and information systems that move businesses forward, new ways to refine great leadership skills and better, smarter and more competitive business strategies.


2. ChannelCon 2020

Come to beautiful Miami, FL and join top tech industry thought-leaders and industry professionals for three inspiring days of vendor-neutral collaboration, learning and partnership. Every August at ChannelCon, vendors will receive a specialized mix of education and collaborative sessions offering insight into key trends, business challenges and exciting opportunities in today’s market. You’ll return to your office with loads of new ideas, tools to grow your business and maybe even a tan.


3. IBM Think

Venture to San Francisco, May 4 – 7, and attend the premier conference for what’s new in cloud, mobile, and security. IBM Think is for every business interested in transforming industries and creating better solutions. Basically, all the entities you’d want to partner with as a vendor. IBM Think is known for its keynotes with personalities such as IBM chairman, president and CEO – Ginni Rometty, 200+ sessions and endless networking opportunities. Talking points from this year’s conference will include Cloud, Dev, Internet of Things, Mobile, Security, Watson, and IBM Research.


4. SAP Success Connect Las Vegas

Join a long-time Marketopia partner and leverage your brand among MSPs at SAP’s Success Connect event in Las Vegas. At this gathering, attendees will hear strategies, best practices and gain first-hand experiences to help them solve the most pressing workforce-related challenges today and anticipate those of the future. Maybe your brand can become one of those solutions?


5. CompTIA Tech Summit

The CompTIA Tech Summit is an excellent opportunity to network with CompTIA members, legislators and policy experts – while we set our state policy priorities for the upcoming year. This year’s conference will explore the 2020 presidential election; how AI, automation and political transformation impact future initiatives; a hot topic discussion with state CIOs and much more!


6. VeeamOn 2020

Come to Las Vegas May 4 – 6 and make your brand a part of a gathering that focuses on tomorrow at VeeamOn. This event has an emphasis on supercharging education from leading experts, expanding business connections, igniting inspiration with hands-on training and celebration with industry professionals. Experience this great opportunity to build connections for the future and enjoy nightly activities plus the famous Veeam® party.


7. Women of Silicon Roundabout

Join 6,000+ tech leaders and professionals to drive your digital economy at the Women of Silicon Roundabout in London, England. Between June 16 – 17, people and organizations will be able to connect, learn and take action on gender diversity and inclusion. Open your brand up to new ideas by pushing boundaries through inspirational keynotes, panel discussions on business strategy, technical classes and career development workshops. This conference provides a bounty of content and networking opportunities to flourish in the tech sector.


8. ChannelPro SMB Forum 2020: Dallas

Head on down to the Dallas ChannelPro SMB Forum on March 5 for a full-day live event complete with feature presentations. Hear from some of the top SMB resellers and managed service providers in the country and grow from their insights on the most current tech solutions in the SMB marketplace. If you’re an IT consultant, VAR, integrator or managed service providers, you will greatly benefit from this event.



Attend “the most innovative cloud and business technology conference” happening May 12 – 14. SAP SAPPHIRE NOW is an annual conference for today’s digital leaders. Attendees will learn how to build on existing enterprise IT investments by integrating new and emerging technologies such as IoT, analytics, AI automation, blockchain and cloud. At SAPPHIRE NOW, you can network and expand your brand among professionals pursuing continuous innovation with the assistance of SAP.


10. Oracle Open World

Oracle Open World is an annual, three-day gathering of industry professionals and leaders taking place each September. Attendees can expect to see over 2,000 sessions, 250 exhibitors and speakers from more than 90 countries. Oracle OpenWorld is your brand’s opportunity to associate itself with cloud technologies, discovery and novel new approaches to solutions plus inspire future and potential clients with what’s possible.


How Marketopia Can Help 

Marketopia’s expert team has hand-picked these events to leverage yourself as a vendor. Contact us today to find out more and receive a free hour of consulting on your go to market strategy. With Marketopia, you will always achieve more leads, more sales and more profits.