Bridging the Gap Between Marketing and Sales with Appointment Setters

Bridging the Gap Between Marketing and Sales with Appointment Setters

The secret to a successful sale in the managed IT services business are the steps that lead up to it. You’ve already been hard at work sending out emails, newsletters, press releases and more. You’ve gone the full nine yards to ensure your brand is out there, but the...
Why Engineers and Marketing Don’t Mix

Why Engineers and Marketing Don’t Mix

Marketing is critical to your company’s continuous growth. But those in the tech space, such as engineers, often struggle when it comes to creating and implementing a successful marketing strategy. They expect and want guarantees, structure and immediate payback, but...