Reaping the Benefits of Social Media Advertising

by Marketopia | Jul 31, 2020

“With nearly half of the world’s population now active on social media, social selling is more relevant than ever. Sales leaders who’d rather be ahead of the curve than chasing it would be smart to start systemizing the practice in their sales force.” -HubSpot

You don’t have to be an influencer to understand the connection between social selling, lead generation and profit.

But if you want to excel in an online marketplace, you do need to get serious about your brand’s digital presence and how you’re using social media channels to support your advertising and marketing campaigns. In this blog, we’ll explore the benefits of social media advertising and why it’s such an integral part of any aggressive sales strategy.

What is Social Selling?

Social selling is an accessible way for salespeople to reach target audiences, attract new prospects and close more deals by posting relevant content and engaging friends and followers. To maximize the power of social selling, develop a strategic social media marketing (SMM) campaign with ads specifically designed for YouTube, Instagram, Facebook, Twitter, LinkedIn or any other platform.

The Power of Social Selling

With a bit of creativity and drive, your business can create an effective social campaign and start bringing in money through a blend of direct and indirect approaches. Creating a content calendar and coming up with posts may sound like a lot of hard work, but once you see the results, you’ll wonder how you ever lived without this simple sales technique. Start by setting some goals.

1. Maximize Your Exposure

Because you’re advertising on social media and working with different hashtags, locations, and mentions, you have the ability to use your brand’s distinct personality to catch the interest of people you’d otherwise maybe never even get through to. Reaching huge audiences and turning clicks into conversions is, of course, one of the many benefits of social media advertising. This approach is also valuable because of its relationship with consumer data, digital traffic figures and SEO keyword research.

2. Personalize Your Brand

Build authority as a leading MSP and distinguish yourself by developing unique content that caters to your clientele and separates you from your competitors. On social media, you also have more freedom to be more playful or creative than in other mediums, which is great in terms of building brand loyalty. Once people develop a more nuanced understanding of your brand, they’ll come to understand how your IT services can improve their bottom line. And finally, after earning prospects’ trust and gaining their attention, you’ll be able to start a conversation that can generate more leads and convert more sales. The process can be simplified by setting up automatic drops of prepared posts and ads that represent your brand and are timed and themed to get more business.

3. Keep Costs Down

They say word of mouth is the best advertising, and on social media, it’s often free. Some social ads can be generated for a relatively minimum cost, repurposed from one channel to the next (i.e. Facebook to Instagram) and depending on the content, even recycled for future use down the road. One thing to remember is that coupling the right copy with the right graphic is not as easy as it sounds, especially when the goal of each ad is to generate leads and grow your business. Yet it pays off, and in reality, placing a few ads on social is a great way to stay in the foreground without investing too much. By interacting with other users via likes, comments and direct messages, your organization can nurture relationships without spending a dime.

4. Get Huge Returns

When you consider all of the benefits of social media advertising, including how inexpensive and effective it can be, it’s easy to see why more businesses are relying on social selling. Not only does SMM keep your brand in everyone’s feed and therefore on their minds, but it’s also a quick way to simply get your name out there and increase the odds of making a sale through virtual networking. By integrating a social media advertising campaign into the mix, you’re giving your business a better chance of connecting with clients and prospects on a daily basis, including those who will stumble upon your brand through hashtags, mentions and more.

Don’t forget to think deliberately about your image as you develop your online persona and your messaging as you start churning out popular posts. After all, the only thing worse than having no social presence at all is having no clear online identity or digital marketing plan.

How Marketopia Can Help

If you’re ready to take advantage of all that social selling has to offer, it’s time to partner with a marketing agency that understands the IT channel and what it takes to generate leads and grow your brand. Our content creation team can collaborate with you to ensure your social posts are optimized and on point, and through careful collaboration, we can get your business’ message out into the world. From our content, design and digital teams to our appointment setters and sales team, you’ll have a whole agency behind your company when you work with Marketopia. Contact us today to learn more.