You’re going to leave with a real plan for MSP sales, MSP marketing, IT sales and IT marketing that you built yourself with experts looking over your shoulder, giving you feedback and making sure you’re not headed down a path that won’t work for your specific situation.
What Actually Happens at GROWCON That’s So Different
Look, we’ve all been to those massive industry events where you’re one of 500 people in a ballroom, half-paying attention while you sneak glances at your phone because someone back at the office just messaged you about a server issue. Those events have their place, sure, but they’re not where real change happens for your business. GROWCON takes the complete opposite approach because here’s what Marketopia figured out after working with hundreds of MSPs: you can’t transform your business by passively listening to someone else’s success story. You need to roll up your sleeves and do the actual work with people who can guide you through it and catch you before you make mistakes that’ll waste your time and money.
Register for GROWCON 2025 here before all the spots are gone.
One-on-One Coaching
Every single session is structured as a workshop where you’re tackling real problems in your business right there in the room. Want to fix your lead generation funnel that’s been leaking prospects like a sieve? Great, you’re going to build a better one during the workshop with someone who’s done this hundreds of times looking at your specific funnel and telling you exactly where it’s breaking down. Need to figure out why your close rate has been dropping even though you’re talking to qualified prospects? You’re going to workshop your actual sales pitch with other MSP owners and coaches who can spot the exact moment when prospects start tuning out. This isn’t about collecting tips and tricks to try later when you hopefully remember what the presenter said. You’re doing the work right there at GROWCON 2025, which means when you get back to your office, the hard part is already done.
The Real Problems That Keep MSP Owners Up at Night
Let’s talk about what’s actually happening in your business right now. You’re probably running around handling escalations, trying to keep your team focused, dealing with vendor issues and somehow finding time to think about growth strategy. Except you never really find that time, do you? Working in your business always wins over working on your business because client emergencies feel more urgent than strategic planning, even though you know the strategic stuff is what’ll actually move you forward. That’s exactly what GROWCON 2025 is designed to fix. You get two and a half days where working on your business isn’t just something you’re trying to squeeze in between client calls. It’s the only thing you’re doing, and you’ve got experts and peers around you to make sure those two and a half days actually result in something concrete instead of just good intentions. The challenges you’re dealing with aren’t unique to you, even though it sometimes feels that way when you’re the only person in your business who really understands the pressure of trying to scale while maintaining service quality. How do you generate leads consistently without throwing money at marketing tactics that might not work? How do you compete when every other MSP in your area seems to be offering the same services at similar prices? How do you get your sales team to close deals faster without pressuring prospects so hard that they run the other direction? These questions don’t have simple answers you can get from a 45-minute presentation. They require real work, honest feedback and time to think through solutions that’ll actually fit your business instead of some cookie-cutter approach that worked for someone else in a completely different market.
Here’s What Your Two Days Actually Look Like
Wednesday Evening: Getting to Know Your Fellow Attendees
Wednesday evening on December 3rd kicks things off with a hosted happy hour at Marketopia where you can meet other attendees in a relaxed setting before the intensive workshop days begin. If you’re part of the MSP Elite group, there’s a VIP dinner afterward at the Salt Rock Grill, while non-MSP Elite attendees can explore the area and grab dinner on their own.
Thursday Morning: Building Your Sales and Marketing Plan
Thursday is where the real work begins. Breakfast starts at 7:30 AM, followed by a morning motivation session at 8 AM in the Call Center. Then you’re splitting into small groups for breakout sessions designed specifically to help you build a sales and marketing plan based on your goals and current situation. The groups are organized so you’re not competing with anyone from your area, which means everyone can be completely open about their challenges and strategies. Each breakout runs for 55 minutes with a quick 5-minute break for room rotation, and here’s what makes this different from typical conference sessions: a Marketopia owner leads each room and comes prepared with specific recommendations for your business based on a survey you’ll complete two weeks before the event. They’ll analyze your responses and create tailored recommendations that contribute to a consolidated proposal you can either implement yourself or have Marketopia handle for you. The day starts with everyone together in the main session for “Achieving Your True Potential” with Terry, which includes a welcome, agenda review and motivational session to get everyone energized. Then you break into your small groups for the first workshop at 9 AM.
Thursday Workshop Rotations: Deep Dives into Your Business
Group rotations cover critical topics throughout the day. You’ll dive into “Driving Growth By Offering the Right Solutions” where you’ll explore cyber security, AI, vCIO services and whether to handle voice, print and internet internally or through partners. The “Website, AI SEO, Search SEO & Content Strategy” session tackles general design, location pages, AI SEO best practices, search SEO strategies and website visitor tracking. Then you’re into “Managing Your Personal Brand Through Social Media Profiles” which covers your owners and executives’ Facebook and LinkedIn profiles, company pages, thought leadership content and involvement in strategic groups. The afternoon sessions continue with “Tele & PPC Lead Generation Strategy” covering recommended social media, Google and Bing marketing programs for MSPs plus telemarketing strategies. Then you’ll work through “Marketing & Sales Collateral” focusing on logos, marketing materials and sales proposal templates. All groups come together for sales training with Terry on “Strategies To Elevate Your Close %, Average Deal Size and Profit % in 2026” including client acquisition and account management strategies for cross-selling and up-selling.
Friday: Finalizing Your 2026 Growth Plan
Friday morning starts with breakfast from 7:30 to 8 AM, followed by a morning wake-up and celebration with Scott Sullivan. Then you’re breaking into extended peer group meetings where Groups A, B and C work on their plans while hosted guests focus on annual business plan development. There’s a working lunch provided at Marketopia, then more extended peer group meetings and business plan development in the afternoon. The event officially ends at 2:30 PM, which gives you time to catch a flight at 4:30 PM or later if you’re heading straight home. For scholarship recipients, you’ll receive your $500 check at the Marketopia office at 2:30 PM on Friday after completing all sessions, then you’re free to head out or enjoy some Florida activities.
The Coaching That Actually Makes a Difference
Here’s where GROWCON 2025 really stands apart from other events: you get personalized coaching from Marketopia experts throughout the two days, and we’re not talking about a quick five-minute conversation after a session where you’re competing with twenty other people for attention. You’ll have real one-on-one time with coaches who can look at your specific situation and give you tailored guidance on whatever’s holding you back. Maybe your problem is that you can’t figure out how to stand out in a market where every MSP seems to offer the same stack of services. A coach can review your positioning, your messaging and how you’re articulating value to help you differentiate yourself in a way that actually resonates with the clients you want to work with. Or maybe you’re generating plenty of leads but your sales process isn’t converting them efficiently enough. A coach can walk through your sales approach, figure out where prospects are losing interest and help you refine your pitch to address the real objections they’re having. The coaching happens throughout the event, including during the working lunch on Thursday, which means you can get feedback, make changes during the workshop sessions and then check back with your coach to confirm you’re headed in the right direction. This back-and-forth approach ensures you’re not just collecting advice, you’re applying it and seeing improvements before you even leave.
Who Gets the Most Value from GROWCON 2025?
GROWCON 2025 is built for MSP owners, CEOs and decision-makers who are ready to stop doing the same things that haven’t been working and actually take action on growth. If you’re the type who goes to conferences, gets pumped about new strategies and then struggles to implement anything once you’re back dealing with daily fires, this event is specifically designed to break that cycle. Heads of sales at larger MSPs will get tremendous value from the IT sales workshops that focus on improving close rates and refining your approach to bigger deals. Tech creators building partnerships and looking to expand will benefit from both the networking and the strategic planning sessions that help you think bigger about where you can go. The event is kept intentionally small so everyone gets personalized attention and leaves with a concrete plan. You won’t be lost in a sea of hundreds of attendees where you’re just another face. Every person at GROWCON 2025 is a serious decision-maker who’s committed to growth, which creates an environment where real work actually gets done and meaningful connections happen naturally.
Complete your free Growth Assessment to get started with your GROWCON registration.
If you’ve been feeling isolated as an MSP owner, wondering if everyone else has figured out something you’re missing or if you’re the only one struggling with consistent growth, GROWCON connects you with peers who get it. The peer collaboration sessions give you space to share ideas, challenge your assumptions and learn from business owners who’ve already solved the exact problems you’re currently wrestling with.
Breaking Down the Scholarship Options
Marketopia is offering scholarships to help qualifying MSPs attend GROWCON 2025 without worrying about travel costs eating into your budget. Scholarships are limited and handed out first-come, first-served, so don’t wait around if you qualify and want that reimbursement secured.
Why December Timing is Actually Perfect
The timing of GROWCON couldn’t work out better for MSP owners ready to crush 2026. December is when most businesses slow down as clients wrap up their year and take time off, which gives you a window to step away and work on strategy without feeling guilty about abandoning urgent client needs. Attending GROWCON in early December means you walk back into your office with a complete roadmap for 2026 that you can start executing immediately. You won’t waste the first quarter trying to figure out priorities or second-guessing whether you’re focused on the right initiatives. You’ll have clarity, direction and specific action items that you developed with expert guidance and real feedback from peers who understand your challenges. The event also lets you end 2025 strong by making a genuine investment in your business instead of just coasting through December without any real planning for what comes next. You’ll kick off 2026 with momentum, confidence and a clear understanding of exactly what needs to happen to hit the growth targets you’ve been chasing.
What the Workshop Format Really Means
The workshop format at GROWCON 2025 is fundamentally different from sitting in a conference room listening to someone tell you what you should do. You’re actually doing the work during the sessions with expert guidance making sure you don’t waste time going down dead ends. When you’re in the lead generation workshop, you’ll pull apart your current funnel, find the specific spots where prospects drop off and build solutions right there that address those problems. You leave with updated landing pages, email sequences or campaign strategies ready to implement. When you’re working on your sales pitch, you’ll practice it with other attendees, get honest feedback about what’s working and what’s making prospects tune out, and you’ll keep refining until it’s significantly stronger than what you came in with. This hands-on approach means you’re not crossing your fingers and hoping you’ll remember to apply what you learned when you magically find time in your schedule next month. The work is done during the event, which means it’s ready to go as soon as you get home. All that’s left is execution of the plan you built with expert support making sure it’s solid.
The Kind of Networking That Actually Matters
Most conferences talk up networking like it’s some magical benefit, but realistically you end up with business cards you’ll never look at again and surface-level conversations that don’t go anywhere. GROWCON 2025 creates networking opportunities that lead to actual valuable connections because everyone there is a decision-maker who’s serious about growth and willing to be honest about their challenges. The small size means you’ll have real conversations with other attendees instead of rushed introductions while you’re both trying to grab lunch. You’ll work alongside them in workshops, collaborate during peer sessions and share meals where you can dig into the challenges you’re both facing. These aren’t networking moments where everyone’s trying to sell each other, they’re genuine connections with peers who understand the unique pressures of running an MSP and can offer insights from their own experiences.
Register now to secure your spot at GROWCON 2025 before the event fills up.
You’ll have conversations that genuinely shift your thinking about problems you’ve been stuck on, and you’ll build connections with people who become long-term resources for advice, collaboration or just someone to talk to when you’re dealing with the inevitable challenges of growing a business.
How This Year’s GROWCON is Different
If you came to GROWCON in previous years, you’ll notice some significant changes in 2025 that make it even more focused on actionable results. The event is shorter this year, condensed to two and a half days instead of stretching out longer and pulling you away from your business for too much time. The entire agenda is built around workshop-style learning with zero vendor sessions, no panels and no filler content wasting your time. Every session is designed to help you solve real business problems and make tangible progress on growth initiatives. You’ll get more personalized coaching than previous years, and the agenda emphasizes small group work and one-on-one guidance to make sure you’re getting individualized attention. This shift toward a more intensive, hands-on experience reflects what past attendees asked for: less presentation, more practical work time. The goal is making sure everyone leaves with clear steps and measurable plans instead of just feeling inspired for a few days before sliding back into old patterns.
Getting the Most Value from Your Investment
Attending GROWCON 2025 is an investment in your business, and like any investment, you’ll get better returns by being strategic about it. Before you show up, spend some time thinking about the specific challenges you want to solve and where you need the most help. Maybe your lead generation has stalled and you need fresh approaches to fill your pipeline, or your close rate has been dropping and you need to understand why prospects keep choosing competitors. Bring materials that’ll help you work effectively during sessions like current proposals, marketing campaigns you’re considering, sales scripts you’re using or financial data showing where your business stands today. The more prepared you are to dive in, the more value you’ll extract from the workshops and coaching. During the event, commit to being fully present instead of checking email or taking calls from the office every fifteen minutes. You’re investing two and a half days in working on your business, and that investment only pays off if you give it complete attention. The work you do at GROWCON has real potential to transform your results in 2026, but only if you’re genuinely engaged in the process. After you get home, the real work starts with implementing the plan you created. The advantage of GROWCON’s workshop format is you’re not trying to remember what someone said in a presentation three weeks ago, you’re executing a detailed plan you built with expert guidance. Block time on your calendar for the specific initiatives you identified, and hold yourself accountable to the timeline you established during planning sessions.
Where Your Real Growth Actually Starts
The difference between MSPs that achieve consistent, profitable growth and those that stay stuck at the same revenue level year after year comes down to whether they’re willing to invest time working on their business instead of just grinding away in it. GROWCON 2025 gives you the structure, guidance and support you need to finally break out of the patterns holding you back. You’ll leave with a clear plan, proven strategies for MSP sales and MSP marketing, and connections with peers who can support you as you implement your growth initiatives. More importantly, you’ll have the confidence that comes from knowing exactly what needs to happen next instead of wondering if you’re focused on the right priorities or just spinning your wheels. This is your shot to make 2026 the year everything changes for your MSP. Register for GROWCON 2025 today and take the first real step toward the growth you’ve been working toward. Register for GROWCON 2025 now
