Marketopia Expands Global Footprint by Acquiring London-Based Company
PINELLAS PARK, Fla., January 20, 2022 (Newswire.com)
Marketopia, the technology industry’s premier marketing and lead generation company, announced today that it has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors, and technology companies.
“We’re extremely excited to form a unified marketing firm that will only ascend from here,” said Terry Hedden, CEO & Co-Founder of Marketopia. “This is a powerful team of 175 channel experts spread across the world. Together, we will drive lead generation and demand while creating new opportunities for our customers globally.”
Strengthening Global Growth
The combined teams of Continuity Marketing and Marketopia bring together extensive experience in marketing and the technology industry. This partnership enhances their ability to execute comprehensive growth strategies. It covers all aspects of digital and telemarketing, providing round-the-clock services with a multilingual team. As a result, both companies can help clients expand into new markets more effectively. The acquisition strengthens Marketopia’s presence in London, where it opened an office last April. Additionally, it enhances the company’s ability to serve clients across Europe, the Middle East, and Africa. “We’re thrilled about this partnership and how it will further our global value to the industry,” said Andra Hedden, CMO & Co-Founder of Marketopia. “MSPs, vendors, and technology companies worldwide can now rely on us to support their global growth goals.”
Continuity Marketing specializes in marketing, lead generation, and website optimization. By partnering with Marketopia, the company aims to expand its reach and deliver even greater value to clients. “Marketopia is the standard when it comes to marketing for the MSP and tech industries,” said Jamie Daum, Co-Founder of Continuity Marketing. “We’re eager to leverage their expertise, especially in outbound sales, to help our clients grow faster. “This acquisition benefits both companies’ clients and prospects,” added Terry Hedden. “Marketopia is a top marketing firm in the U.S., while Continuity is one of the leading firms in the U.K. Now, by joining forces, we can achieve even greater success together.”
Expanding Opportunities for Clients
Marketopia is the premier marketing and lead generation agency for the IT channel. We are uniquely positioned to serve the needs of software, hardware and cloud vendors, distributors, MSPs and VARs. With deep roots in the MSP world, Marketopia’s understanding of the industry helps the company’s lead generation, marketing and sales training services stand apart from our competitors in delivering leads, sales and profit. For more information about Marketopia and our proven demand generation system, visit www.marketopia.com, call 844-482-4769 and engage with us on Facebook, LinkedIn and Twitter.
About Continuity Marketing
Founded in 2019 by Richard Thompson and Jamie Daum, Continuity Marketing has grown into a multi-million-dollar agency, serving clients such as Barracuda, Celeris Networks, and over 70 Microsoft Partners. The company has built a team of 30 MSP marketing experts and experienced significant growth despite global economic challenges.
