GROWCON: Sell More by Getting Closer to Fewer Partners

by Marketopia | Oct 1, 2025

Why Vendors Should Rethink Channel Growth at GROWCON

A lot of technology creators and vendors chase scale through volume. The assumption is that more partners automatically mean more sales, but in reality, deeper engagement with a smaller, better-aligned group of partners often produces stronger revenue and longer-term results.

GROWCON is designed to help vendors shift that mindset. Instead of trying to reach every possible reseller at once, the event gives you time to collaborate with other leaders, connect with industry experts, and build an actionable plan to strengthen relationships with the partners who matter most.

Why Does Quality Matter Over Quantity?

This focus on quality over quantity matters because the biggest challenge vendors face isn’t always reach, it’s the lack of consistent engagement, trust, and real connection in the channel. Partners who feel disconnected or unsupported don’t sell as much. Programs that look the same for every reseller fail to unlock the full potential of high-value partners. Big conferences with no follow-through leave attendees excited in the moment but without the tools, systems, and support to actually grow.

GROWCON 2025 tackles these challenges head-on by creating a working event where vendors design strategies to deepen relationships and build communities that scale smarter, not just bigger.

A Different Kind of Vendor Event

Most industry events are built around reach. Vendors spend heavily on booth space, giveaways, and Facebook ads hoping to attract as many prospective clients or partners as possible. The problem is that once the event is over, the relationships fade. The MSPs you want to work with move on to the next conference, your brand gets lost in the noise, and the money you spent brings little long-term return.

GROWCON is different. Instead of focusing only on scale, it creates a setting where you can slow down, meet peers, and work with industry experts who understand the MSP channel. The format is designed for networking opportunities that build trust and collaboration, not just traffic to a booth. You leave with ideas you’ve tested in the room, strategies you’ve discussed with other leaders, and the confidence to adapt those insights into your own partner program.

Workshops at GROWCON cover everything from building a partner community to creating marketing efforts that give MSPs the knowledge, tools, and techniques they need to drive revenue for your company. You’ll identify your best partners, refine your people processes and communication strategies, and create a plan to help them stay ahead of competitors while you gain consistency in your pipeline.

Why Fewer Partners Can Mean More Revenue

It’s tempting to believe that signing dozens of new resellers each quarter is the fastest way to grow, but without the systems, support, and follow-through to keep them engaged, many of those partners never deliver results. A smaller group of aligned partners with the right level of support often generates more profit than a much larger, disconnected channel.

At GROWCON, you’ll work with experts to identify the qualities of your ideal partners and build a strategy that prioritizes depth over volume. That might mean creating compliance training resources, offering paid campaigns partners can co-brand, or simply building stronger onboarding processes so new partners gain confidence faster. It could also mean finding ways to help partners improve their own operations, from payroll and tax processes to communication and bookkeeping, so they free up time to focus on selling your solutions.

The point is that growth doesn’t come from chasing every potential partner. It comes from helping a smaller number of professionals achieve more, then showcasing their client testimonials and case studies as social proof that attracts additional high-value partners. This approach leads to consistent revenue, more efficient marketing efforts, and better use of your budget.

Building Real Connection at GROWCON

The workshops at GROWCON are structured to help you build relationships with partners the same way MSP attendees are building marketing and sales plans for their own businesses. You’ll collaborate with peers, trade ideas with other vendors, and discover tools you can share with your partners to give them an advantage in the market. Sessions are interactive, so you aren’t just listening, you’re working through processes, identifying gaps, and designing techniques that turn into real results.

This hands-on format is what makes GROWCON stand out. You don’t just expect to leave with inspiration; you achieve clarity on how to grow your channel in practical ways. You’ll create an actionable plan to strengthen partner engagement, refine your marketing strategies, and give your partners the ability to generate more leads and customers.

By the end of the event, you’ll have a roadmap for growth that is realistic, measurable, and designed to help you and your partners reach new heights together.

The Vendor Advantage of Attending GROWCON

For vendors, GROWCON delivers something most events cannot: the chance to step back, focus, and design a partner strategy that prioritizes trust and engagement. Instead of scattering your spend across dozens of conferences at convention centers like the Utah Valley Convention Center or similar venues, you invest in one event that gives you both knowledge and an actionable plan.

The result is stronger alignment with your partners, more qualified leads for your channel, and a brand that partners see as valuable and supportive.

GROWCON gives you the chance to stay ahead in a crowded industry by focusing on the processes, systems, and relationships that truly matter. You gain confidence in your partner strategy, save time and money by focusing on what works, and build momentum that lasts long after the event ends.

Ready to Scale Smarter with GROWCON?

If you’re a vendor ready to strengthen your partner program, increase revenue, and support your MSPs in ways that create real results, GROWCON is the event you need to attend. You’ll collaborate with industry experts, learn directly from peers, and walk away with a growth strategy that makes your channel more profitable, more predictable, and more connected.

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Frequently Asked Questions About GROWCON for Vendors

1. Why should vendors attend GROWCON instead of another industry event?

Most conferences focus on exposure and volume, but GROWCON is built around depth. Instead of chasing traffic, you spend time creating strategies with other leaders, networking with professionals in the MSP space, and walking away with an actionable plan for channel growth. The workshops go beyond booth conversations and give you real techniques for improving your operations, sales, and marketing efforts.

2. Does GROWCON only focus on MSPs, or is there value for vendors too?

Vendors gain just as much from GROWCON as MSPs do. You’ll discover tools to strengthen your partner program, adapt your marketing strategies to support compliance and teaching needs, and collaborate with peers who share the same challenges. Many vendors comment that the sessions help them identify high-potential partners and build systems that create consistent profit.

3. What kinds of topics are covered for vendors at GROWCON?

Sessions include everything from people processes and communication strategies to marketing efforts, lead generation, and compliance resources. You’ll learn how to use videos, content, and social proof to engage partners, how to support their growth through targeted campaigns, and how to align your spend with strategies that actually generate leads.

4. Will I leave GROWCON with a plan I can use immediately?

Yes. Every attendee builds an actionable plan during the event. Instead of waiting weeks to translate ideas into processes, you’ll refine your partner strategy with industry experts in real time. You’ll head home with a document you can use right away to grow, gain more clients, and build stronger relationships.

5. Can GROWCON help me improve my own business operations?

Absolutely! Many vendors discover new ideas for improving systems like payroll, tax compliance, bookkeeping, and overall efficiency. By improving your own operations, you free up more ability to focus on your partners, giving them the support they need to sell more of your services and drive revenue.