GROWCON 2025 brought together MSPs and technology leaders for two powerful days of sales training, solution strategy, growth planning, and face to face collaboration. Hosted at Marketopia’s headquarters in Pinellas Park, Florida, this year’s event delivered deeper insights, more hands-on workshops, and a renewed focus on what MSPs need to thrive in 2026.
From high impact sales training with CEO Terry Hedden to breakout sessions on cybersecurity, AI and vCIO strategy, GROWCON proved once again that it is the premier event for growth minded technology providers. Every attendee also had the opportunity to connect in person with the Marketopia team, learn best practices, and participate in a full educational experience centered around scaling profitably.
What is GROWCON?
GROWCON is Marketopia’s annual conference designed to elevate the MSP and vendor community through expert training, live coaching, strategic planning, and immersive workshops. Attendees experience:
• Sales and marketing breakthroughs
• Hands on growth planning
• Breakout rooms tailored to MSP success
• Access to proven frameworks and tools
• Networking with peers and growth experts
The conference blends actionable learning with relationship building to help MSPs accelerate revenue, improve client retention, and modernize their offerings.
Day One: Mindset, Momentum, and Sales Excellence
Welcome to GROWCON25 with Andra Hedden
Andra Hedden kicked off the event with a high energy welcome session focused on clarity and intention. She walked attendees through:
• What you need to give to get what you came for
• What you deserve at the end of the day
• The full agenda
• An introduction to the team behind your team
This opening session set the tone for a purposeful and transformational two days.
The One NO We Cannot Accept with Terry Hedden
Terry delivered a powerful message around personal accountability, persistence, and standards. He focused on the mindset shifts required to achieve breakthrough growth, including redefining limits, eliminating self-imposed ceilings, and taking ownership of outcomes.
The session challenged MSPs to raise expectations for themselves and their teams as they pursue next level revenue and operational excellence.
The Investment Imperative: Monetizing Every Opportunity
One of the most talked about sessions of the day was Terry’s in-depth breakdown of why there is no such thing as a bad lead. Using data, sales psychology, and real success stories, he revealed:
• Why a held meeting signals real opportunity
• Why slow to close leads often produce the most profit
• How long-term nurturing leads to breakthrough close rates
• Why the average rep quits too early
• Why tenacity is the differentiator between average and elite
Attendees left with actionable strategies to improve both mindset and technique when faced with slow moving deals.
Expert Panel: Profit, Speed, and Maximum Exit Value
Moderated by Terry Hedden, this panel featured industry luminaries including Jason Caras, Ryan Homan, Heath Carter and Mike Fuchs.
The discussion covered:
• Scaling with speed
• Building healthier margins
• Preparing for acquisition
• Maximizing business valuation
• Leadership decisions that create massive long-term payoff
Attendees walked away with rare insights from leaders who have built, scaled, and exited at the highest level.
Sales Training with Terry Hedden
The final session of Day One was a comprehensive training on how MSPs can elevate close rates, increase deal size, and drive predictable revenue using a structured sales organization. Key topics included:
• The 5 Ps of a successful MSP sales organization
• Owner led sales vs building a real sales department
• The Marketopia sales process and the Earn the Right method
This training gave MSPs proven tools to improve sales outcomes immediately.
Day Two: Driving Growth with Cybersecurity, AI, vCIO Strategy and More
Day Two shifted from mindset and sales structure to the solutions MSPs must offer to remain competitive and grow in 2026.
Driving Growth By Offering the Right Solutions with Terry Hedden
Terry opened the morning by outlining the four core solution categories that will define the next generation of MSP success:
- Cybersecurity
- AI Services
- vCIO and strategic advisory
- Voice, print, and internet
He explained how most MSPs offer basic services only, leaving massive revenue on the table. Attendees learned how to:
• Expand their security stack across Tier 1 to Tier 4
• Launch and package AI offerings profitably
• Lead clients strategically with vCIO programs
• Capture more wallet share with voice, print, and internet
Terry also unveiled updated service pyramids showing how to structure offerings across foundation, recommended, advanced, and pro level solutions.
Deep Dive Breakouts and Hands On Strategy Work
Attendees then broke into working groups led by Marketopia experts to apply what they learned. Each group built real offer stacks, mapped service tiers, and compared pricing models that drive faster MRR growth.
Why GROWCON Matters
GROWCON25 was more than a conference. It was an activation. MSPs and vendors left equipped with:
• Clear sales processes that drive higher conversion
• Long term nurturing strategies that boost total close rate
• A blueprint to expand service offerings in 2026
• A roadmap for AI, cybersecurity, and vCIO expansion
• Tools to build stronger, more efficient sales teams
• Accountability frameworks for scaling with confidence
Every attendee walked away with practical steps to implement immediately.
Do Not Miss GROWCON26
If you missed GROWCON25, there is still time to get ahead. Stay connected with Marketopia for upcoming events, webinars, and resources designed to help MSPs win in 2026.
To learn more about next year’s GROWCON or secure your place early, visit the official GROWCON website.
