B2B Blog
B2B Blog for Lead Generation
As an IT provider, you know how quickly the industry changes and evolves, and it can be hard to keep up with marketing trends and news while you’re busy growing your business. Marketopia’s B2B blog is your source for B2B industry trends and how they can help you generate leads for your business.
Interested in what you see and want to learn more?
How To Leverage Social Media for Technology Companies
Establishing your brand to become recognizable by customers is a crucial step to creating a successful enterprise. If...
The Secret to the Fastest Growing Tech Companies in 2022
Leveraging Peer Groups and Events Did you know that utilizing networking events and peer groups can help your...
5 Growth Opportunities for Vendors at GROWCON
What’s the one factor that connects business dreams to business achievements? GROWTH. Through growth, you hone...
4 Reasons Why MSPs Should Attend GROWCON 2022
Marketopia’s GROWCON Conference isn’t your ordinary technology event. First, GROWCON is a growth conference,...
The Impact of Branding on Your Technology Marketing Company
The Impact of Branding on Your Technology Marketing Company To an outsider, your brand might just be colors and logos,...
The Beginners Guide to Technology Branding: Simple Steps to Grow Your Brand
Your brand is the single most important investment you can make in your business. —Steve Forbes From Google to Apple...
MSP Marketing Tips for 2022
You have plenty to offer as a managed service provider. Whether it’s boosting cybersecurity or walking someone through...
Marketopia and Continuity Marketing to Create Global Marketing Powerhouse
Marketopia Expands Global Footprint by Acquiring London-Based Company PINELLAS PARK, Fla., January 20, 2022...
How to Use Neuromarketing to Benefit Your Business
Using Science and Data to Generate Profit When it comes to introducing your business to potential investors, employees...
Marketopia Announces Charity Car Wash to Support Pace Center for Girls
Marketopia Announces Charity Car Wash to Support Pace Center for Girls Local Event to Raise Awareness and Funds for...
How to Maximize Your Marketing Development Dollars
Like any savvy business owner, you want to get the most return on your investments. Marketing spend is no exception. But if you’re like most MSP owners, marketing isn’t your area of expertise.
How to Maximize Your Marketing ROI
Like any savvy business owner, you want to get the most return on your investments. Marketing spend is no exception. But if you’re like most MSP owners, marketing isn’t your area of expertise.
Recalculating Your Route to More Leads
The roads we once took to succeed in the professional world are fundamentally different from when this year began....
Word-of-Mouth Marketing: 3 Ways You Can Control the Conversation
We’ve all participated in word-of-mouth marketing, also known as WOMM. (How many times has a friend said, “You have to...
How to Generate Quality Leads with Lunch and Learns
8 Keys to Successful Networking Events Today’s decision-makers are bombarded with emails and text ads from local MSPs...
Recruit New Partners in the Era of No Events
From conferences to concerts, sporting events and more, large gatherings of people have been put on hold for the...
How to Become a Savvy Business Advisor: A Channel Account Manager’s Road Map for Success
As a CAM, you’ve devoted a lot of energy to developing business relationships and learning about how to make the most...
Reaping the Benefits of Social Media Advertising
“With nearly half of the world’s population now active on social media, social selling is more relevant than ever....
The Big Blog of Video Marketing
The world moves faster than it used to. People have less time in their day-to-day lives and even less of an attention...
It’s Time to Start Building Your Partner Value Proposition
If you’re a CAM, you’re probably a natural when it comes to nurturing relationships among key players in the channel....
Understand the Models of All Your Channel Partners
As a vendor, your goal is to remain the logical choice for each of your channel partners. To stay at the forefront of...
Daily Disciplines for Successful Salespeople
As a sales professional, it’s your mission to be dedicated to both the wants of your prospects and the growth of your...
Five Simple Tips for Sales Teams Working Remotely
“One of the best ways to motivate your team members to be better at what they do is by giving them the opportunity to...
Finding Leads when Conferences Get Canceled
It’s conference season, which means most vendors are counting on a huge influx of leads from industry conferences....
3 Ways to Keep Your Business Healthy in a Pandemic
Your clients look to you to keep their businesses and data carefully protected no matter what they’re up against. So,...
Understanding & Managing Multiple Channel Partner Models
Being a great account manager used to be about managing your resellers and systems integrators alone. Today, your...
4 Ways Outbound Marketing Can Help You in the New Year
It’s 2020, and everyone knows inbound marketing campaigns are here to stay. But neglecting outbound marketing...
Inbound Marketing Strategies
This may come as a shock, but people hate advertisements. Unfortunately, the primary way of informing your prospects...
Being a Better CAM: Understanding Your Partners
As a vendor, you pride yourself on the lanes of distribution you’ve built in the channel. But a factor that vendors...
How Becoming an Evolved Channel Manager Creates Long-Term Business
So, what does it take to be an evolved channel manager? Let’s take a look at what makes these channel managers...
12 Keys to Business Success in 2020
Just like saving money for retirement, the best time to start improving your business was yesterday. The second-best...
A Year in Review: The 2019 MSP Industry
Between victories, pain points, changes and trends, 2019 has been quite a year. A lot has gone on in the IT industry...
Top 10 Ways to Differentiate Your Products as an MSP
Look across the IT channel. What do you see? A lot of the same, most likely. If you removed the logo from your brand...
Busting MSP Myth #5: My Business is Too Unique
In this blog series, we’ve talked about the belief that MSPs are too expensive, shared info to combat the concern that...
Busting MSP Myth #4: I’ll Be Putting Security at Risk
In our last blog, we share how you can combat the idea that MSPs won’t give you the support you need when you need it...
Investing in Your Brand’s Growth
You could be the premier provider of managed services in your area, perhaps even the country. However, if your brand...
Top 10 Conferences to Attend for Resellers
Are you where your best prospects are? As a vendor, it’s your goal to position your brand in every event possible to...
Busting MSP Myth #3: I Won’t Have Enough Support
In our last blog, we talked about the common myth that MSPs are determined to replace your existing team, and in the...
Busting MSP Myth #2: I’ll Have to Fire My Team
In our last blog, we talked about the common myth that MSPs are too expensive. Now we’re addressing another common...
Busting MSP Myth #1: MSPs Are Too Expensive
Tired of hearing potential clients say that an MSP is just too far outside of their budget? It’s a common...
How Channel Account Managers Can Maximize Their Budgets in 2020
October 1 marks the start of Q4, and now is the time for sales and marketing professionals to start getting their...
What We Learned About the MSP Industry in 2019
Q4 is upon us and 2020 will be here before you know it. This is a good time for managed service providers to look back...
4 Ways to Get More Leads from Digital Marketing
If there one thing businesses can’t get enough of, it’s leads. Having a list of qualified leads is the first step...
Aligning IT Channel Marketing & Sales
Especially in the technology space, sales and marketing are simultaneously the biggest opportunity for increased sales...
From Vendor to Partner: The Key to Building Long-Term Relationships
Vendors come and go. Companies buy from vendors who offer the best price and the best products and can easily switch...
Branding 301: Building Brand Awareness
In previous installments of this series, we covered the importance of finding your why and narrowed down your target...
5 Ways to Motivate Resellers to Push Your Products
For a business to grow and change, it has to start from the top. To explain this concept, General George S. Patton...
3 Ways to WIN with Channel Partner Sales Training
Channel partner programs are powerful tools – instead of hiring salesperson after salesperson, you can leverage a...
Spread the Word and Build Your Word of Mouth Network
Word-of-mouth (WoM) marketing is one of the oldest – and most effective – forms of marketing. In fact, 72 percent of...
Branding 201: Identifying Your Ideal Customer
We’ve talked about finding your why to better connect with your customers and prospects, but what does that ideal...
How to Get the Most Out of Attending a Conference
Think about it… for two or three days, an entire industry is going to be hearing the same speakers, seeing the same...
Section 179 Deduction – What’s New?
Section 179 is back, and it’s bigger than ever. If you didn’t take advantage of this business-boosting tax break last...
Marketopia Ranks No. 232 on the Inc. 500 List With a Three-Year Revenue Growth of 2041%
[ August 14, 2018 ] Inc. announced that Marketopia landed No. 232 on its annual Inc. 500 list, a subset of the Inc....
![How to Set Business Goals and Achieve Them [4u2grow]](https://marketopia.com/wp-content/uploads/2018/09/marketopia-msp-blog-oct-400x250.jpg)
How to Set Business Goals and Achieve Them [4u2grow]
At this year’s 4u2grow Annual Conference, we dove deep into what it takes to grow your business – including the reason...
Tips on How to Increase Sales from Existing Partners
Last month, we learned a lot of key takeaways from the third 4u2grow Annual Conference. If you were there, you got to...
PPC Advertising Management: 5 Reasons You Need Help
You’re always looking for new ways to drive traffic to your website and increase leads. You’ve learned that the best...
Latest Digital Marketing Trends: What You Need to Know
Does the constant influx of new buzzwords in digital marketing make your head spin? If so, you’re not alone. But,...
Why You Need an Opt-In Email List
Quick, true or false: Everyone wants to receive your promotional emails People will never mistake your emails for spam...
Your Guide to Understanding GDPR Compliance
Over the last month, you’ve likely noticed that your favorite applications and websites have updated their privacy...
Are You Leaving MDF on the Table?
RE: The Free Marketing Money You’re Not Using Whether you’re an up-and-coming MSP that works with small businesses or...
5 Ways To Craft a Perfect Elevator Pitch
A Step-By-Step Guide to Answering, “What do you do?” Going to events and trade shows is a great way to put your...
3 Tactics to Send Your Inbound Leads Through the Roof
If you had the opportunity to add a competitive edge to your business, you’d take it right? Well, you can’t level the...
Creating a Brand Logo – 3 Things to Remember
Think about the organizations that you trust to deliver products or services. What’s the first thing that pops into...
The Power of Video Marketing
In our last blog, we share how you can combat the idea that MSPs won’t give you the support you need when you need it...
How to Propel Prospects Through the Funnel with Compelling Copy
“We’re not like other companies in the channel,” said every technology company—ever. Now, we’re not saying that’s not...
Improve Search Engine Ranking – Are You Showing Up?
When is the last time you clicked past page two on a Google search? If you can’t remember, it’s because you’re one of...
How to Write a Press Release That Gets the Media’s Attention
Want to engage industry and local media? A well-crafted press release is a tool for positioning your brand in front of...
Why You Need to Invest in Social Media Marketing—Now
Want to accomplish your marketing objectives? Start taking social media seriously. When you’re running a business,...
Marketopia CEO Heads to Autotask Community Live
Marketopia CEO Heads to Autotask Community Live Terry Hedden, CEO of Clearwater Marketing Agency, to Show Technology...
4u2grow Announces 2017 Sponsors
Datto, AppRiver, RapidFire Tools, Stanton IP Law Firm and Taylor Business Group to Sponsor Second Annual Conference...
Marketopia to Host Second Annual 4u2grow Conference
Clearwater-based Marketing Agency to Host Conference Dedicated to Empowering Technology Services Businesses to Grow...
Where Do Your Partners Go for Proven Marketing Help?
With the rise of digital, data-based marketing, the marketing world has become more dynamic than ever before. While...
Why isn’t my website coming up on Google?
I just got this awesome new website, but nobody can find it. What’s going on? My website ranked on Google a year ago,...
4 Tips for a More Effective Channel Partner Program
Your channel partners face more competition than ever before and, to be more effective, they need to be smarter and...
3 Email Marketing Tips to Modernize Your Communication Strategy
It’s time to stop regarding email as the “unruly step-child” of your communication strategy. With the right amount of...
How to Increase ROI on Your MDF
4 Keys to Effective Marketing Campaigns Whether you’re launching a new product or looking to increase the sales of an...
The Importance of Responsive Websites
Google found that 61 percent of users flat out refuse to use a site that isn’t mobile friendly. With millions of...
4 Ways Vendors Can Boost Channel Partner Engagement
As you move through Quarter 1 to Q2, you’re probably looking for ways you can improve your results and build off your...
3 Best Digital Marketing Practices
In today’s world, it’s impossible to sustain a thriving business without the use of technology. That includes...
3 Reasons to Outsource Your Appointment Setting
It takes significant amounts of time and effort to gain face-to-face appointments with qualified prospects, something...
Vendor Marketing—Get the Biggest Bang for Your Buck
As a vendor, your priorities are gaining net-new resellers and agents as well as increasing revenue through existing...
Marketing Development Funds—The Easy Way to Grow
Every company is looking to increase sales results, and the best way to do so is by getting your name and services out...
Dial Up Results with Professional IT Appointment Setting
Setting up face-to-face meetings with prospects can be one of the most time-consuming activities. According to The B2B...
The Importance of Marketing IT Services
According to CompTIA’s 4th Annual Trends in Managed Services report, “the global managed services market is predicted...
Marketopia’s Terry Hedden Named as One of the Top 100 Most Visible Channel Leaders
Jay McBain, an accomplished speaker, author and innovator in the IT industry, started creating the Top 100 Most...
Marketopia CEO Terry Hedden to Speak at IT Nation 2016
Marketopia CEO Terry Hedden to Speak at IT Nation 2016 Clearwater-based Technology Marketing and Sales Enablement...
Get the Keys to the Kingdom at IT Nation!
Marketopia heads to Orlando, Florida for the 12th Annual IT Nation Conference hosted by ConnectWise. From November 9 –...
Marketopia Heads to Omaha to Share Essential Marketing Tips
Marketopia is excited to be presenting at the upcoming Tigerpaw Conference in Omaha Nebraska. From October 24 – 28,...
Marketopia to Speak at Tigerpaw 2016 Conference
Marketopia to Speak at Tigerpaw 2016 Conference Tampa-based Technology Marketing and Sales Enablement Company to...
Why Use Data Driven Marketing?
At the heart of good marketing is good data. With a whirlwind of data flowing in every day, marketing is no longer a...
Bringing Bright Ideas to MSPWorld Fall Conference
Marketopia is on the road again, this time headed to MSPWorld Fall Conference 2016 in Las Vegas, Nevada. From October...
Marketopia Presenting at MSPWorld
Marketopia Presenting at MSPWorld Tampa-based Technology Marketing and Sales Enablement Company to Empower MSPs with...
Marketopia to Help MSPs Tune Up at ISA’s Nashville Conference
Marketopia is excited to be speaking at this year’s ISA Conference in Nashville, Tennessee. The event, held by the...
Will Marketopia See You Next Week at Channel Directions Live?
Marketopia is excited to be a sponsor for the upcoming Channel Directions Live event in Scottsdale, Arizona on...
Scouting for the Future: Marketopia Attending September 7 USF St. Pete Job Fair
Are you a student at the University of South Florida looking to make some extra income and gain practical job...
Bridging the Gap Between Marketing and Sales with Appointment Setters
The secret to a successful sale in the managed IT services business are the steps that lead up to it. You’ve already...
Why Engineers and Marketing Don’t Mix
Marketing is critical to your company’s continuous growth. But those in the tech space, such as engineers, often...
SEO and SEM—The Dynamic Duo for Killer Digital Marketing
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns—when used together—can produce online fireworks,...
4 Reasons Why Pay Per Click (PPC) Can Be Your Key to Online Success
Whether you’re launching a new website, introducing new products or services, or revamping your marketing initiatives,...
Marketopia’s Terry Hedden Named as One of ChannelPro’s 2016 20/20 Visionaries
Managed IT services marketing & sales firm leader among 2016’s most influential channel pros May 16, 2016—ST....
What’s so powerful about a case study?
Remember Show and Tell when you were in grade school? There’s a reason why everyone loved it. The saying ‘seeing is...
5 Marketing Habits That Keep Your MSP Business from Growing
In our last blog, we share how you can combat the idea that MSPs won’t give you the support you need when you need it...
Sales & marketing strategy: Tips for MSP partners
MSPs need sales and marketing in order to grow a company beyond the startup stage. Industry executives provide their...
Build Your MSP Business with Co-Managed IT Solutions
Marketopia CEO Terry Hedden (@thedden03) left the sunshine state last week and braved the cold of the Midwest. He did...
Marketopia Wins Best of Show at ITEXPO Florida 2016: TMC selects The Lead Machine as a top innovator on the ITEXPO show floor
NORWALK, Conn., February 4, 2016 (Newswire.com) – Marketopia, an IT marketing agency specializing in innovative and...
And the 2016 ITEXPO Best of Show Award Winner Is …
As we’re just getting done shaking off the dust from our fun and successful road trip last week back from ITEXPO in...
Close More Deals with Better Sales & Marketing Tactics
Last week, Marketopia CEO Terry Hedden (@thedden03) appeared at ITEXPO in Fort Lauderdale. This is the only event...
Here’s Another Way to Grow Your MSP Business: Transition to Sell Cloud
We were on the road again last week. This time on the West Coast in sunny California. Los Angeles to be exact. We were...
Marketopia CEO Terry Hedden to Deliver Cloud Services Presentation for Resellers at MSPEXPO
“Leveraging Cloud Services in the SMB” session to help identify new cloud service opportunities for managed service...
The Evolution of a Successful Channel Account Manager
Last week, Marketopia CEO Terry Hedden made his way to Pittsburg to speak at an internal sales kickoff seminar hosted...
Marketopia CEO Terry Hedden Offers MSP Sales & Marketing Training at 11th Annual IT Nation 2015
St. Petersburg, Fla., November 9, 2015 (Newswire) – Marketopia, a marketing agency specializing in innovative and...
Cheers to Us! The Marketopia Family Celebrates a Milestone
Last week marked the first-year anniversary of Marketopia! August 26, 2014. It’s the day we opened our doors for...
Marketopia Celebrates Explosive First-Year Growth
IT marketing services agency marks anniversary building exclusive client base, delivering strategic value and...
Marketopia CEO Terry Hedden Presents Online Training to Jump-Start MSP Marketing
Marketopia, a specialized source of innovative and powerful demand generation, marketing and sales solutions and team...
Online Training Course to Rev Up Your MSP Lead Machine
There’s a line we like to use around the office and share with our clients: “To fail to plan is to plan to fail.”...
ChannelCon 2015: Writing Effectively to Supercharge Your Marketing
Our CMO, Andra Hedden, got back to the office several days ago after an action-packed trip to CompTIA ChannelCon 2015...
Be There to Grow Your MSP: Autotask Community Live! 2015
Spring is in the air. Summer is right around the corner. And Autotask Community Live! 2015 is almost here … May 17-19...
Engage Your Target Audience with a Captivating Webinar
You’ve got this amazing product or service that vastly improves your clients and prospects world. How do you get this...
Marketopia CEO Terry Hedden to Speak at Autotask Community Live 2015
Managed IT services & cloud solutions sales & marketing expert talks about team building strategies and...
Team Building: Blast on the Beach = Success in the Office
Last week, we shared with you the significance of team-building activities. We revealed the positive effect such...
Marketopia CEO Terry Hedden Named a Top Influencer of the Worldwide VAR Channel
Managed IT services marketing & sales firm leader among Top 50 of Penton Technology Group’s The VAR Guy Channel...
3 Fun Teamwork Drills to Collaborate & Inspire Business Success
When it comes to your business, your team is one of your most valuable assets. However, it’s important to remember, as...
Vendor to Watch: Marketopia
When there’s no time in your schedule for marketing, there’s Marketopia, a demand-generation and marketing service...
7 Tip-Top Guidelines for Getting Social with Your Clients
Still not clinking glasses on social media platforms? You should be for your MSP business. Believe it or not, social...
‘About Us’: What’s It Really All About?
It makes no difference what it’s called — “About Us,” “Meet the Team.” Your website “About” page is really...
Spring Cleaning 101: Refresh Your Brand
Spring officially arrived March 20. It’s time for the daunting task of spring cleaning! You’re familiar with the...
Marketing in the Green: Limericks Celebrating St. Paddy’s Day!
Yes, it’s true … executing effective marketing is a critical element to the success of your business. Nowadays, it...
Like Peanut Butter & Jelly, SEO & SEM Go Oh-So Good Together
Bow and arrow. Needle and thread. Pen and paper. These are renowned tools that work well in sync. Wine and cheese....
Falling {Back} in Love with Marketing
As Valentine’s Day quickly approaches, love is in the air all around us. However, when it comes to loving marketing,...
Leveraging Marketing to Maximize Leads
Marketing is the key to growing any business. Most large corporations have their own internal marketing department to...
New Year, New Marketing Strategy
A few short weeks ago, the world welcomed 2015 with open arms. For many people the new year marks a time for a clean...
Lead Nurturing
Do you have a lead nurturing green thumb? How good is your business at nurturing leads? Let’s be honest, lead...
Serious about growth?
Are you really ready to grow, or are you kidding yourself? Many firms have owners who say they want to grow, but don’t...
IT Consultants are Closers
The only thing worse than no leads is leads you cannot close. Invest in your sales team with training and support....
“Invest in me” said the snail – Direct Mail Marketing
Prospective clients often come to us and question the value of traditional marketing in this era of digital media....
Consistency Is Key
We are often asked what is most critical to ensuring success in marketing. The answer is consistency. Investing in a...