According to T.C. Doyle, Senior Content Director of Channel brands at Penton, “The dynamics of the IT channel are changing thanks to disruptive innovation—significantly, broadly, permanently.” That’s why events like Channel Directions Live are so important. They give members of the IT services community a unique opportunity to come together in an intimate environment to share information, develop relationships and learn new ways to grow their business. And unlike other tradeshows, it’s not an endless series of sales pitches—attendees come away with real-world knowledge that helps them improve their effectiveness and drive better results. And, that’s what Marketopia is all about—sharing knowledge and resources that make an immediate impact on your business.
The event tees off with a golf tournament, keynote and reception, followed by two days of hands-on sessions. CEO Terry Hedden will be moderating a session as well as serving on a panel. CMO Andra Hedden will be holding an interactive lunch discussion that offers engaging, yet informative, ways to rate how well you’re doing in areas such as lead generation, marketing, public relations, social media and much more.
We look forward to seeing you next week! Safe travels!
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