Vendor Channel Program Audit
Is Your Partner Program Actually Driving Revenue?
Most vendor programs are built to grow.
More partners. More sign-ups. More activity.
But growth does not come from more partners. It comes from partners who actually sell. The challenge is not enablement. It is execution.
Partners don’t launch campaigns. They don’t follow up consistently. They don’t turn leads into meetings.
And when that happens, pipeline never turns into revenue.
This quick audit will help you determine whether your partner program is positioned to drive real sales or if execution gaps are holding it back.
How to Score
For each question, choose the answer that best describes your MSP.
0 = Not in place
1 = Limited or inconsistent
2 = Mostly implemented
3 = Fully implemented and working
Write down your points and add them together at the end.
Maximum score: 30 points
