Marketopia CEO Terry Hedden to Deliver Cloud Services Presentation for Resellers at MSPEXPO

Marketopia CEO Terry Hedden to Deliver Cloud Services Presentation for Resellers at MSPEXPO

“Leveraging Cloud Services in the SMB” session to help identify new cloud service opportunities for managed service providers; presented during January 25 – 28 ITEXPO conference in Fort Lauderdale

January 21, 2016—ST. PETERSBURG, Fla.—Marketopia, an IT marketing agency specializing in innovative and powerful demand generation, marketing and sales solutions as well as team training for IT service companies, today announced that Chief Executive Officer Terry Hedden is presenting a session entitled “Leveraging Cloud Services in the SMB.” The hour-long presentation will be delivered at MSPEXPO—a part of ITEXPO, the only event dedicated to communications solutions for the enterprise mid-market, resellers and service providers.

 

ITEXPO and MSPEXPO attendees can also visit Marketopia at booth #241.

Hedden’s presentation is targeted at managed service providers and resellers seeking new opportunities to sell cloud services and ways cloud services can increase their IT sales and revenues, as well as grow their business. Hedden is scheduled to begin at 2PM, Tuesday, January 26, 2016, at the Greater Ft. Lauderdale/Broward County Convention Center in Fort Lauderdale, Florida. To register for the event and attend Hedden’s presentation, click here.

 

Hedden’s session focuses on:

  • Key business trends driving the use of cloud services
  • New opportunities for MSP and reseller businesses
  • Ways to leverage the proliferation of cloud-based UCC and PBXs
  • Creating a revenue model by delivering business apps in the cloud
  • The evolution of on-premises to cloud and what it mean for resellers and their end users

 

To read the press release online at PRNewswire, click here.

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Marketopia CEO Terry Hedden Offers MSP Sales & Marketing Training at 11th Annual IT Nation 2015

Marketopia CEO Terry Hedden Offers MSP Sales & Marketing Training at 11th Annual IT Nation 2015

St. Petersburg, Fla., November 9, 2015 (Newswire) – Marketopia, a marketing agency specializing in innovative and powerful demand generation, marketing and sales solutions and team training for IT service companies, today announced that Chief Executive Officer Terry Hedden is offering a training course entitled “Secrets to Creating an MSP Sales Machine” at the 11th annual IT Nation 2015, considered the largest event in the technology solution provider industry.

The sales and marketing presentation—targeted at IT management to increase IT sales and improve IT marketing for boosting IT business growth—is scheduled to begin at 1PM, Wednesday, November 11, 2015, at the Hyatt Regency in Orlando, Florida. To register for the training course, click here.

IT Nation attendees can visit Marketopia—an event partner with ConnectWise and also an exhibitor at IT Nation—at booth #1017.

Hedden’s training course is designed for IT sales and business leaders to learn a proven IT marketing and sales methodology they can immediately implement in their MSP business. They will discover the essentials of marketing and how to develop marketing, public relations and referral program strategies customized for their business using a templated approach. IT management leaders will also be taught during the course the best way to hire a salesperson that will efficiently close deals.

Finally, attendees will leave the presentation understanding how to create a proposal that improves their close ratio and gets more business signed. Essentially, participants will be able to:

  • Effectively sell and close managed IT services deals
  • Find, grow and develop successful sales professionals
  • Generate proposals and quotes that get signed
  • Create a Marketing Lead Machine

 

For more information and details about Hedden’spresentation, click here.

“Sales and marketing methods for managed IT services continue to progress and grow,” Hedden said. “The objective is to educate IT leadership about the strategies needed to quickly develop their MSP business. We will teach them to better understand the value of sales strategies and marketing campaigns.”

To register for the four-hour event and get more details about the session, go to theITnation.com/agenda/conference-agenda. The cost for enrolling in this course is $199.

To read the press release online, click here.

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Cheers to Us! The Marketopia Family Celebrates a Special Milestone

Cheers to Us! The Marketopia Family Celebrates a Special Milestone

Last week marked the first-year anniversary of Marketopia!

August 26, 2014. It’s the day we opened our doors for business near downtown St. Petersburg, Florida. It’s the day we brought together our many years of channel IT expertise, channel sales and marketing experience and deep industry relationships. It’s the day we set out to improve – no, catapult to the stars – the businesses of resellers, MSPs, VARs, distributors and technology vendors.

A year later, we are proud of what we’ve accomplished. We’re exuberant about the growth of our clients. We’re excited about the notches in our belt as we’ve tightened our focus to enable us to grow and grow for years to come by helping make a difference for technology companies.

One year is a big milestone for any company. That goes doubly for us, a unique business focused on igniting and launching sales and marketing solutions for IT services firms.

So, we want to share a bit of perspective on what we’ve accomplished during the past 12 months:

  • We were selected and honored as a Worldwide Top Channel Influencer in 2015 by Penton Technology Group’s TheVARGuy.com.
  • We were recognized as a prominent Vendor to Watch by The ChannelPro Network.
  • We have appeared and spoken at nearly 60 industry events, reaching more than 25,000 resellers.
  • We have contributed, and continue to do so, to Penton’s IdeaXchange at MSPmentor.net, TalkinCloud.com and TheVARGuy.com.
  • We have launched the 4u2grow international roadshow dedicated to helping MSPs grow.
  • We have added Appointment Setting and Prospect Engagement Consultant teams as part of our sales and marketing services for clients.
  • We have staffed our company team with more than 20 members committed to client success.
  • We have reported 100% company growth during each fiscal quarter.

 

A whirlwind of a year down the road, we now look back with gratitude to the many that have put their faith in Marketopia. We are proud of what we have been able to do together so far, and are excited about the tremendous growth and change that 2015 has brought for us, our clients and our partners.

 

Looking Forward to Year #2

It has been a great year, and we have even bigger plans for next year. Enlarging our team to handle even more clients. Expanding our sales and marketing services to keep our reseller and MSP clients growing. Working with technology vendors to develop their channel sales in ways they have never thought of before us. And, much more.

We have learned a lot, heard great feedback from our communities, and remain hard at work every day on fulfilling our mission to become the most trusted sales and marketing IT services agency. We believe now, more than ever, that Marketopia can help transform and evolve IT services firms for the better.

Let’s make this next year even more than last year. Cheers, and happy anniversary to us!

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Marketopia Celebrates Explosive First-Year Growth

Marketopia Celebrates Explosive First-Year Growth

IT marketing services agency marks anniversary building exclusive client base, delivering strategic value and elevating managed service providers (MSPs) to capture more leads, close more sales and earn more profit

Marketopia, a specialized provider of powerful demand generation, marketing services, sales solutions and team training for vendors and IT service companies, celebrates a one-year corporate anniversary with strong, inspiring growth as evidenced by its exclusive IT services client base and emerging strategic partnerships across the United States, Canada and Europe.

Thirteen months after the company launch in August 2014, Marketopia continues to grow leveraging strategic partnerships with solutions providers worldwide, while maintaining its core business focus of providing sales and marketing services, training and industry thought leadership to technology vendors, resellers and managed service providers (MSPs) throughout North America.

“It’s been an amazing year of growth for Marketopia and our clients as we persist in revving our company to new heights,” said Andra Hedden, CMO, Marketopia. “Our passion for technology innovation, our deep industry relationships and our sales and marketing intellect allow us to consistently deliver high-end value to the managed services provider, reseller, vendor and VAR communities. We take great pride in helping them transform the way they do business and create significant growth.”

  • During its first year, Marketopia is proud to have achieved milestones that have effectively positioned the company and its clients and partners to experience elevated business development. Select highlights include:
  • Honored as a Worldwide Top Channel Influencer in 2015 by Penton Technology Group’s TheVARGuy.com.
  • Appeared and spoke at nearly 60 industry events, reaching more than 25,000 resellers.
  • Contributed to Penton’s IdeaXchange at MSPmentor.net, TalkinCloud.com and TheVARGuy.com.
  • Recognized as a prominent Vendor to Watch by The ChannelPro Network.
  • Launched 4u2grow international roadshow dedicated to helping MSPs grow.
  • Added in-house Appointment Setting and Prospect Engagement Consultant teams as part of its sales and marketing solutions for clients.
  • Staffed with a team of more than 20 members committed to client success.
  • Reported 100% company growth during each fiscal quarter.

 

“We would like to thank our clients and partners for the success that Marketopia has accomplished during its first year,” said Terry Hedden, CEO, Marketopia. “Our clients’ success is, and will always be, our success. This milestone is a testament to our commitment to sales and marketing innovation, our clients and partners, and the IT services industry. Looking ahead, the future of Marketopia is boundless.”

To commemorate Marketopia’s first corporate anniversary, the IT marketing services agency is offering a complimentary MSP Marketing Assessment. Contact us today to order the assessment and schedule a consultation.

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Read the original release by clicking here.

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Coming August 25: Online Training Course to Rev Up Your MSP Lead Machine

Coming August 25: Online Training Course to Rev Up Your MSP Lead Machine

There’s a line we like to use around the office and share with our clients: “To fail to plan is to plan to fail.”

While the saying is nothing new, it holds very true. Everyone knows it. As a leading MSP marketing agency, we’ve learned that few MSPs and VARs plan their marketing investments or analyze the effectiveness of their own campaigns. This keeps them from growing their business. That’s because we know that more leads deliver more sales which equals more profit.

Hence, our repetitious mantra … “More leads. More sales. More profit.”

In an effort to reverse such misfortune, we are presenting a one-session online training course in association with MSPmentor to give MSPs a marketing boost. A way to quickly grow their business.

“Creating a Managed IT Services Marketing Lead Machine” is designed to help MSPs like you define achievable marketing goals, shape them into a solid plan, then get it jump-started. The live workshop begins at 11AM EDT, Tuesday, August 25, 2015. When you’re done reading this, you can go to MSPmentor.net to register and learn more about the 90-minute session, which also features an interactive Q&A throughout the presentation.

Our CEO Terry Hedden is taking the lead on this one. Well-known for helping MSPs close more deals, he’s looking to educate attendees about the strategies needed to quickly grow their business. He will take you through the ways to best plan and assess your marketing investments, and to better understand the effectiveness of marketing campaigns.

 

What you should expect to learn:

• The different types of marketing.
• How to create your own marketing plan based on your unique business needs and growth targets.
• Putting your plan into action.
• How to measure success.

So, this is a session you can’t afford to miss. The only thing you have to lose by not attending … is more sales! Join us Tuesday, August 25. Register today!

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