Cheers to Us! The Marketopia Family Celebrates a Milestone

Cheers to Us! The Marketopia Family Celebrates a Milestone

Sep 3, 2015

Last week marked the first-year anniversary of Marketopia!

August 26, 2014. It’s the day we opened our doors for business near downtown St. Petersburg, Florida. It’s the day we brought together our many years of channel IT expertise, channel sales and marketing experience and deep industry relationships. It’s the day we set out to improve – no, catapult to the stars – the businesses of resellers, MSPs, VARs, distributors and technology vendors.

A year later, we are proud of what we’ve accomplished. We’re exuberant about the growth of our clients. We’re excited about the notches in our belt as we’ve tightened our focus to enable us to grow and grow for years to come by helping make a difference for technology companies.

One year is a big milestone for any company. That goes doubly for us, a unique business focused on igniting and launching sales and marketing solutions for IT services firms.

So, we want to share a bit of perspective on what we’ve accomplished during the past 12 months:

  • We were selected and honored as a Worldwide Top Channel Influencer in 2015 by Penton Technology Group’s TheVARGuy.com.
  • We were recognized as a prominent Vendor to Watch by The ChannelPro Network.
  • We have appeared and spoken at nearly 60 industry events, reaching more than 25,000 resellers.
  • We have contributed, and continue to do so, to Penton’s IdeaXchange at MSPmentor.net, TalkinCloud.com and TheVARGuy.com.
  • We have launched the 4u2grow international roadshow dedicated to helping MSPs grow.
  • We have added Appointment Setting and Prospect Engagement Consultant teams as part of our sales and marketing services for clients.
  • We have staffed our company team with more than 20 members committed to client success.
  • We have reported 100% company growth during each fiscal quarter.

 

A whirlwind of a year down the road, we now look back with gratitude to the many that have put their faith in Marketopia. We are proud of what we have been able to do together so far, and are excited about the tremendous growth and change that 2015 has brought for us, our clients and our partners.

 

Looking Forward to Year #2

It has been a great year, and we have even bigger plans for next year. Enlarging our team to handle even more clients. Expanding our sales and marketing services to keep our reseller and MSP clients growing. Working with technology vendors to develop their channel sales in ways they have never thought of before us. And, much more.

We have learned a lot, heard great feedback from our communities, and remain hard at work every day on fulfilling our mission to become the most trusted sales and marketing IT services agency. We believe now, more than ever, that Marketopia can help transform and evolve IT services firms for the better.

Let’s make this next year even more than last year. Cheers, and happy anniversary to us!

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Leveraging Marketing to Maximize Leads

Leveraging Marketing to Maximize Leads

Jan 27, 2015

Marketing is the key to growing any business. Most large corporations have their own internal marketing department to handle all of their marketing needs. However, many small to medium-sized businesses don’t have the funding or resources available to host one marketing employee, let alone an entire marketing department on their own…. Or, so they thought.

The solution? Outsourced marketing, the answer to every managed service provider’s marketing needs. A marketing partner can provide the whole package to IT service companies and cloud service providers at just a fraction of the cost of hosting marketing in house.

By now you’re surely wondering, “What? But how?” The benefits of outsourcing your marketing greatly surpass the advantages of hosting your own marketing department in house, and here’s why:

 

1) Reduce Your Overall Marketing Cost

Many companies spend a huge budget on their marketing departments each month due to employee salaries, tools necessary for research and to execute campaigns. When you partner with a marketing company, you’re not paying salaries to a whole team, your employees aren’t wasting their time and other talents trying to learn the marketing world, which causes your overall marketing cost to reduce significantly. When you partner with a marketing firm, small to medium-sized businesses receive the opportunity to have the same, if not greater, advantages that big corporations have with larger budgets. For example, with Marketopia’s reasonable partner marketing prices, closing on just one lead can help cover all of your monthly outsourced marketing costs.

 

2) Increase Profit

Partnering with a marketing firm provides your business with the total package. You receive all the perks of having your own internal marketing department without the added stress. Partner marketing gives you access to marketing experts, a custom marketing strategy for your business, marketing material creation from new websites to direct mail pieces, monthly newsletters, proposal contract templates, social media management, increased lead prospects, sales training collateral and much more. Best of all, Marketopia includes many of these many of features in base marketing packages. All of these features bring you new business, allowing you to increase your overall profit.

 

3) Ability to Measure your Successes

When you outsource your marketing, you not only gain access to an entire team of marketing experts, you also gain access to their resources. A marketing firm focuses on your marketing 24/7, allowing you to focus on your business. Many small and medium-sized businesses have little to no time to devote to marketing. Marketing professionals utilize many different tools that can help provide valuable data and research for your business. Marketopia offers their clients monthly updates to show them where their money is going and how effective their marketing plan has been. This allows clients to evaluate whether or not the plan should be altered to increase results, or stay the same due to success.

Marketopia clients are seeing sales increases in as little as 12 days due to marketing efforts! Outsourced marketing provides small to medium-sized businesses the ability to market as if they were a larger corporation.

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