Case Studies

Global Data Systems

A Process worth the Upgrade

Joe Young, CEO
Client Since March 2019

Within the first few months, GDS saw an immediate uptick on web traffic and social media engagements

Challenge

Global Data Systems (GDS) wanted to increase the number of new leads they were getting with a more tried and true lead acquisition process.

Solution

To help generate and qualify more leads, we began by assigning a full-time level three business development representative. This BDR calls potential leads, learns about their needs and pain points, and then determines if they might be a good fit for GDS. Once the determination is made, the BDR sets up a technology survey on behalf of GDS. The Mach 4 plan revamped their website, improving the way they communicate their business practices and capabilities.

Results

When Joe Young, CEO of Global Data Systems, realized his business had stagnated on obtaining new leads, he was still reluctant to make a change at first. In the past, they tried doing their own appointment setting, emails and other marketing efforts in-house, but it didn’t work. “That’s not what we do,” Young stated. “We’d only get three to four appointments a week.” GDS then hired an outbound agency and stuck with them for nearly five years. They still weren’t getting the results they wanted. “I’m a pretty loyal guy, and I wanted to give them the benefit of the doubt,” Young explained. “We were spending a lot of money on glorified web hosting. When one idea didn’t work, they would just jump to something different.

Proven process

When asked what’s the biggest advantage of working with Marketopia, Young states, “Your professionalism. It’s really apparent to me that you’re a real company. You have real processes and a program you follow to get people onboarded.”

Original Tactics

Young notes another big difference of working with Marketopia is their low reliance on email marketing. “Our last agency relied almost entirely on email marketing and it never worked.” Additionally, GDS tried using telemarketers in the past with little success. Young was skeptical at Marketopia’s efforts at first. “But you guys proved me wrong. You do it different and are doing it well.”

Upgraded to More Leads

The success was so impressive for Young and the GDS team that they upgraded to a Mach 4 plan, which includes a new website buildout on top of the full-time caller.

The Difference Maker

Global Data Systems completely turned around the way their company communicates with potential and current clients. From the way they reach out to prospects to the way their new website depicts their capabilities, Marketopia was the difference maker. Between the comprehensive processes and success rates, partnering with Marketopia made Young feel like he was “in very capable hands.”

You have real processes and a program you follow to get people onboarded.
– Joe Young, CEO of Global Data Systems

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