Setting Sail for a Sea of Leads
Phillip Myers, Director of Sales
Client since Aug. 2019
38 Appointments Set in Less than Four Months
As Captain’s Chair prepared to go public over the summer of 2019, the sales tool vendor identified only 10 potential leads from their lead generation efforts. To find more clients, they needed to partner with a firm specializing in outbound lead generation that could identify companies matching their technology compatibility requirements.
By choosing a quarter-time business development representative (BDR), Captain’s Chair was able to tap into Marketopia’s lead network and find MSPs that use the technology stack required to run their software solution.
The BDR representing Captain’s Chair got to work immediately, securing an appointment on day one. In less than four months, the company has received 38 qualified leads. These leads resulted in new business, which gave the company a baseline for success heading into the future.
Searching for Leads
As Captain’s Chair prepared to set sail in summer 2019, Director of Sales, Phillip Myers knew the company had a software solution that managed service providers (MSPs) would love, but they were set adrift in their search for leads.
Marketopia assigned them a quarter-time caller and within four months, Captain’s Chair the received 38 qualified leads. These leads resulted in new business, which gave the company a baseline for success heading into the future.
A Seasoned Crew
Myers was pleased to discover that Marketopia was crewed by a team of seasoned professionals with experience working in the IT channel. Myers said this made the launch “a frictionless process.
Moving Full Steam Ahead
Myers says he has no idea where Captain’s Chair would be without the steady stream of qualified leads filling their sales funnel. The number of leads and new accounts created have given Myers a baseline to use while building the business plan for Captain’s Chair.
– Phillip Myers, Director of Sales, Captain’s Chair
Hear from Our Happy Clients
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