Case Studies

Captain’s Chair

Setting Sail for a Sea of Leads

Phillip Myers, Director of Sales
Client since Aug. 2019

38 Appointments Set in Less than Four Months

Challenge

As Captain’s Chair prepared to go public over the summer of 2019, the sales tool vendor identified only 10 potential leads from their lead generation efforts. To find more clients, they needed to partner with a firm specializing in outbound lead generation that could identify companies matching their technology compatibility requirements.

Solution

By choosing a quarter-time business development representative (BDR), Captain’s Chair was able to tap into Marketopia’s lead network and find MSPs that use the technology stack required to run their software solution.

Results

The BDR representing Captain’s Chair got to work immediately, securing an appointment on day one. In less than four months, the company has received 38 qualified leads. These leads resulted in new business, which gave the company a baseline for success heading into the future.

Searching for Leads

As Captain’s Chair prepared to set sail in summer 2019, Director of Sales, Phillip Myers knew the company had a software solution that managed service providers (MSPs) would love, but they were set adrift in their search for leads.

Words Please

Marketopia assigned them a quarter-time caller and within four months, Captain’s Chair the received 38 qualified leads. These leads resulted in new business, which gave the company a baseline for success heading into the future.

A Seasoned Crew

Myers was pleased to discover that Marketopia was crewed by a team of seasoned professionals with experience working in the IT channel. Myers said this made the launch “a frictionless process.

Moving Full Steam Ahead

Myers says he has no idea where Captain’s Chair would be without the steady stream of qualified leads filling their sales funnel. The number of leads and new accounts created have given Myers a baseline to use while building the business plan for Captain’s Chair.

The numbers that you have produced are pretty wild from a market perspective.

– Phillip Myers, Director of Sales, Captain’s Chair

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