Case Studies

Blackpoint

Calling for Long-Term Business Growth

Ryan Denning, Director of Business Development
Client Since May 2019

280 set appointments allowed Blackpoint to consistently increase their monthly revenue.

Challenge

Blackpoint wanted to create new business by expanding their calling service. However, the company lacked confidence in the callers they were using, and they were seeing significant issues with burnout and turnover rate. Blackpoint was in search of a more seasoned appointment setter.

Solution

To help generate and qualify more leads, Blackpoint connected with a full-time level three business development representative (BDR). This dedicated resource calls potential leads, learns about their needs and pain points, and sets up a technology survey on behalf of Blackpoint.

Results

When Blackpoint’s Director of Business Development, Ryan Denning, joined the team, he was ready to ramp things up quickly. Denning was in search of an appointment setting solution that would put new business on his calendar, enabling him to focus on building Blackpoint’s sales pipeline and laying the foundation for long-term business growth.

A Calling Plan That Works

When Blackpoint’s Director of Business Development, Ryan Denning, joined the team, he was ready to ramp things up quickly. Marketopia helped Blackpoint connected with a full-time level three business development representative (BDR). This dedicated resource calls potential leads, learns about their needs and pain points, and sets up a technology survey on behalf of Blackpoint.

Accountability and Trust

Before Marketopia, Blackpoint experienced a lack of controls in their reporting. It didn’t have the personnel and accountability that Marketopia’s staff provides. “It’s a big difference,” explained Denning. “You’re going to do what you say and say what you do, and that builds trust.

Like a Member of the Team

Denning stated his team is what has made him fall in love with Marketopia. Between Tonya, Kate, Amber and Andra, they “really executed and are doing their part.” Another refreshing aspect of partnering with Marketopia for Denning is their familiarity with the industry. “If you aren’t familiar with the channel, it’s hard to explain,” he said. “The fact that Marketopia is in the channel helps.

The Leads They Need

Since signing the contract, Blackpoint has set roughly 280 appointments with consistently increasing monthly recurring revenue.

I need time on the phone selling, and that’s what Marketopia allowed us to do. Marketopia helped me focus on doing demos and building relationships with clients.

– Ryan Denning, Director of Business Development, Blackpoint

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