Marketing is what you do. Branding is what you ARE. Your brand tells your story to the world, giving current and prospective clients an immediate sense of your company, the people inside it and the values you carry into your work. Branding strategy for tech companies adds an extra layer of complication, as businesses like yours compete to make a mark in a highly competitive industry. In fact, the average customer sees up to 10,000 brand messages every day. How can you break through the noise? By establishing a powerful brand that makes an emotional connection with your audience, establishes your expertise, and makes your value clear. With branding for tech companies specifically, you’ll create a cohesive image of your business in the market and make it easier to build the trust that strong businesses rely on.

branding for tech companies


Your brand isn’t just a logo or a color palette. It is everything from your value and mission statements to your fonts, images, voice and tone, and audience profile. Establishing a new brand—or refining one—is a multi-step, continuous process that our expert strategists are here to help with. When you trust our team with branding strategy, Marketopia will:

  1. 1Edit or create value statements
  2. 2Advise on mission statements

    1. Edit or create value statements


  1. Advise on mission statements
  1. 3Create or update company logos
  2. 4Build a value-aligned color palette

    1. Create or update company logos


  1. Build a value-aligned color palette

IT branding strategies don’t have to be a roadblock. The Marketopia team will help you create a clear, well-developed brand that speaks to your clients’ needs and your company’s mission. Ready to resonate with your audience, make an impact in your revenue and establish a professional brand that shows off the best of your business? Let our brand experts help you get started today.



Marketing isn’t just a one-and-done endeavor. A truly successful, long-term marketing plan has to start with a strategy that is agile, expertly planned, vetted with data, matched to the needs of your specific market and built to scale with your business as you grow.


A website is the equivalent of a front door – it’s the first thing most potential clients see when they research a new company. Make sure your website makes you look as good as your services actually are with help from graphic design and UI/UX experts at Marketopia.


Driving business leads in a digital world takes dedication to every aspect of digital marketing for IT companies, including social media, SEO, SEM and programmatic. Let our experts help develop an effective strategy for getting the most from your digital marketing.


Every company has a story to tell, and it’s what sets a unique value proposition apart from everyone else. Content marketing for IT companies is all about leveraging experts in content strategy to make a real connection with target audiences to drive new connections.


Get in touch with the Marketopia team to discover all of the ways we can support your business as you grow. Whether you’re looking for sales training, appointment setting, marketing and sales collateral or something else to boost your lead generation, we’re here to help.

 branding for tech companies
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Hear from Our Happy Clients

We don’t succeed until our clients do. And we could tell you all day that we’re the experts, but we’d rather let our happy clients tell you their stories instead. That’s why we’re so proud to share these stories of Marketopia’s clients achieving their biggest business goals.

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