Your team puts a lot of effort and resources into putting on and attending industry events, all with the goal of attracting new clients to your business. Gathering up those event prospects is an uphill battle if you’re spending all of your time just trying to drive attendance to your events. Mastering the art of lead generation through events requires a lot of heavy lifting from recruitment through post-event communications.

According to Formstack, 81 percent of event attendees have purchasing power, so you’re missing out on a lot of potential revenue if you aren’t driving enough attendees to your events. By leveraging our expert team, you’ll be able to drive lead generation through events and allow your internal team to stay focused on post-event follow-ups.


Events can be an incredible way to fill your pipeline and boost incoming leads. Driving registrations should be the job of the seasoned experts at Marketopia. If you have a registration system already set up, we’ll drive event registrations right to you. No system? No problem. We’ll keep track of attendees and send info your way in real time. Whether you’re driving attendees to a monthly webinar, your booth at a show or your own conference, let the experts at Marketopia help you:
  1. 1Attract the right event audience
  2. 2Encourage event registrations
  3. 3Explain registration levels
  4. 4Sell the value of event attendance

  1. Attract the right event audience
  2. 2

  3. Encourage event registrations
  4. 3

  5. Explain registration levels
  6. 4

  7. Sell the value of event attendance
  1. 5Reinforce your event marketing strategy
  2. 6Remind your audience of upcoming events
  3. 7Increase the ROI of your events

  1. Reinforce your event marketing strategy
  2. 6

  3. Remind your audience of upcoming events
  4. 7

  5. Increase the ROI of your events

With the lead information gathered by our experienced team, you’ll see bigger successes from lead generation through events. Whether your event is an intimate local gathering, a niche event focused on a specific subset of the IT space or a massive conference in a major city, Marketopia can help.

Give your events the attention they deserve without overloading your incoming team. Give us a call today to talk through your upcoming event strategy, and how we can help drive the registrations you need to make sure you’re capitalizing on lead generation through events.


Inside Sales Support

As the IT space becomes increasingly competitive, your team needs to be laser-focused on what they do best: close the deal. With support from Marketopia’s IT appointment setting professionals, you’ll reach your target audience and lay the foundation for relationships that your sales team can take over for conversion. Building a large inside sales team can be an expensive way to close leads. Let our appointment setters be your inside sales support, freeing up your existing team to focus on closing the hottest leads.


Get in touch with the Marketopia team to discover all of the ways we can support your business as you grow. Whether you’re looking for sales training, appointment setting, marketing and sales collateral or something else to boost your lead generation, we’re here to help.

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