Being a great account manager used to be about managing your resellers and systems integrators alone. Today, your partners don’t fall cleanly into those neat boxes. Instead, every one of them is operating as a complicated puzzle – a few pieces of MSP, a section of...
This may come as a shock, but people hate advertisements. Unfortunately, the primary way of informing your prospects about the great products and services you offer is through advertising. Even if your offering is communicated in a great ad, it’s easy for it to...
As a vendor, you pride yourself on the lanes of distribution you’ve built in the channel. But a factor that vendors often overlook is their ongoing relationships with current partners. While you may meet contractual obligations with a courteous demeanor, are you...
So, what does it take to be an evolved channel manager? Let’s take a look at what makes these channel managers different, and how you can become one to deliver more value to the partners who count on you to support their growth. Give Your Partners the Help They Need...
Just like saving money for retirement, the best time to start improving your business was yesterday. The second-best time to start is today. However, when it comes to marketing your company, there is no quick-fix solution. You need a multi-layered plan with specific...
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