For MSPs
Looking to generate more leads, close more deals, and grow recurring revenue.
Start Growing →Apply · GROW Coach Program
Become a GROW Coach
The GROW Coach program brings together experienced professionals who want to help MSPs and technology companies grow through mentorship, strategy, and leadership.
A Leadership Opportunity in the GROW Community
GROW Coaches play a key role in supporting the growth of the ecosystem.
This is an opportunity to contribute at a higher level.
They help guide MSPs and technology companies as they:
Build marketing and sales strategies
Improve execution and performance
Navigate growth challenges
Identify new revenue opportunities
Applicant Profile
Who Becomes a GROW Coach
The program is designed for experienced professionals with a background in growth, leadership, and the IT channel. If you have experience building and scaling businesses, your insight can help others succeed.
If you have run an MSP, you know what works at the frontline. That direct experience — pricing, sales motion, client retention, scaling delivery — is exactly what other operators need from a coach.
Executives who have built or scaled technology businesses bring perspective coachees cannot get from inside their own day-to-day. Strategy, positioning, and what a growth chapter actually feels like.
Frontline sales and marketing operators know where pipeline breaks — and how to fix it. Lead generation, qualification, close rates, retention — coachees benefit from someone who has lived the metrics.
Consultants already advise companies for a living. Coaching is a natural extension — different cadence, ongoing relationship, deeper impact — that compounds the reach you already have.
What GROW Coaches Do
Coaches work directly with members of the GROW Community to provide guidance and support.
Direct engagement with operators — peer group discussions, strategic input, real-world experience, and the accountability to keep growth on track.
01
Lead peer group discussions
02
Provide strategic input and feedback
03
Share real-world experience and best practices
04
Help members stay focused on growth goals
This is about helping others take action and see results.
Support Growth Across the Ecosystem
GROW Coaches strengthen the connections between MSPs and technology companies.
Coaching ripples outward — supporting partner relationships, helping vendors understand the channel, and enabling better outcomes across every connection in the community.
- 01 · Support
Support MSP growth and development
- 02 · Help
Help vendors understand partner needs
- 03 · Contribute
Contribute to stronger channel relationships
- 04 · Enable
Enable better outcomes across the ecosystem
This creates a more effective and aligned community.
Be Part of Something Bigger
The GROW Community is built around shared success.
As a GROW Coach, you contribute to the work and the people behind it.
- Contribute to the growth of others
- Build meaningful industry relationships
- Stay connected to evolving strategies and trends
- Play a role in shaping the future of the IT channel
Built for Growth in the Age of AI
Coaches help guide members through a changing market.
AI is reshaping how MSPs and technology companies go to market. Coaches bring the outside perspective members need to position, adopt, and lead.
- 01
AI Positioning
Share insight on positioning AI solutions.
- 02
Adoption
Help members adapt to new technologies.
- 03
Smarter Programs
Support smarter marketing and sales strategies.
- 04
Perspective
Provide perspective on industry shifts.
Why Become a GROW Coach
This is more than participation. It is leadership.
Two compounding returns from contributing at this level — influence in the industry and ongoing engagement with the work that matters.
Influence
Expand your reach in the industry.
Move from running your own business to shaping the conversations and decisions happening across the channel.
- Expand your influence in the industry
- Share knowledge that drives real results
Engagement
Stay connected to growth-focused operators.
The best operators stay sharp by staying close to the work. Coaching keeps you connected to the people building what comes next.
- Strengthen your professional network
- Stay engaged with growth-focused organizations
Quick Summary
GROW Coaches lead peer group discussions, provide strategic input and feedback, share real-world experience and best practices, and help members stay focused on their growth goals. Coaches work within the GROW Community to strengthen connections between MSPs and technology vendors and contribute to outcomes across the ecosystem.
FAQs
Common Questions
Apply to Become a GROW Coach
Lead with your experience.
The GROW Coach program provides the platform to mentor MSPs and technology companies through real strategy and execution. Apply to start the conversation — or explore the broader community first.