PPC Advertising Management: 5 Reasons You Need Help

PPC Advertising Management: 5 Reasons You Need Help

You’re always looking for new ways to drive traffic to your website and increase leads. You’ve learned that the best way to boost prospects and reach your target audience is through advertising – so you create a budget. But, how do you know which platform will generate the greatest ROI for your business?

With PPC (pay-per-click) advertising, you only pay when someone clicks on your advertisement. When done right, you reach prospects without spending on uninterested individuals. It may sound simple, but there’s a significant learning curve that requires professional assistance from an agency. Here are five reasons you should leave the details of your PPC campaign to the experts:


PPC is Complicated

Between studying Google Ads, selecting the right keywords and picking the best platform for your business, PPC is complex. The right geo-filters can help you pinpoint your target market, but one wrong move and you could spend thousands of dollars in a matter of minutes without any conversations to show for it. Plus, choosing the right keywords involves more than just guessing words you think people are searching. It requires research – and even when you think you’ve discovered the best words, search terms are continuously changing. Utilizing PPC for the growth of your business requires understanding all of these different aspects and more.


You Need Industry Expertise

Just like you’ve committed your entire working life to understanding your business and industry, there are experts that know all the ins and outs of PPC advertising management. They know that something as simple as the wrong words can ruin an entire campaign, and they know how to resolve issues as they arise. By working with an industry professional, you’ll learn more about the whole PPC process, how to adjust your campaign when ads are getting clicked too often – or too little – and discover which platforms work best for your business and prospects.


PPC is Always Changing

The digital marketing industry is continuously changing, between new rules set by Google and the latest technology trends. It can be difficult to stay updated with the latest news and developments, but failing to do so leaves your business vulnerable to overspending. Using the latest tools and resources, you can remain competitive while reaching your target audience. Plus, integrating new strategies into your PPC campaign can generate better results. Technology is changing – your advertising strategy should change with it.


You Need Tracking Bandwidth

Updating and adjusting your PPC campaign requires monitoring and analyzing the success of your campaign and optimizing it for improvement. But, you don’t always have the necessary bandwidth to continuously research keywords or regulate ad spending. Partnering with an agency gives you the extra resources you need to track, analyze and optimize your PPC advertising. From adjusting keywords, filters, platforms and ad spending to tracking exactly where your prospects are performing actions, your team of professionals monitors your entire campaign.


Put Simply – It’s Easier

From having a comprehensive understanding of PPC, Google Ads, keywords and the variety of social media platforms available to the resources and bandwidth to adjust your campaign, managing your own PPC campaign comes with time-consuming responsibility and risks. That’s why the most impactful benefit of handing over your PPC advertising management to an agency is that it’s easier. You convey your needs and goals, and your partner does all the heavy lifting to help you reach them. You can focus on converting leads into proposals rather than wondering if using Facebook over Twitter is the right choice. Instead of worrying about the right words, you can reap the benefits of significant ROI.

Understanding PPC campaigns and knowing how to adjust them for the betterment of your business isn’t difficult if you have the time and commitment. But, as your partner, we know that your time is precious and you need results now – which is why we take the time to manage your advertising. We’ll help you set up a PPC campaign and answer any questions you have. Contact us today to learn more or get started generating leads.


Latest Digital Marketing Trends: What You Need to Know

Latest Digital Marketing Trends: What You Need to Know

Does the constant influx of new buzzwords in digital marketing make your head spin? If so, you’re not alone. But, tuning it all out is a mistake – the latest digital marketing trends and techniques help you understand prospect behavior, attract leads you’ve lost and move customers through the sales process with purpose.


Here are three of the latest digital marketing trends that – if deployed properly – will make a huge impact on your business:



Pixels are snippets of code that, when incorporated into your website, collect information about your visitors, what drives them to you and how they move through your site. Pixel data allows you to target advertisements to the right users, personalize experiences on the web, gauge the effectiveness of ad campaigns and identify digital marketing efforts that simply aren’t converting. Facebook Pixel is particularly popular, as it allows you to track the activity of Facebook users on your site and retarget them on the social media platform (more on that later). Once your pixel tracks 100 converted users, Facebook gives you the option to create a “lookalike audience” of users who match your current customer base.

Since pixels are capable of collecting such granular user data – down to the times they visited a website, their IP addresses and the operating systems they used – some people prefer not to be tracked. Provide the option to opt-out and honor it promptly.



Now, what do you do with your pixel data? One option is retargeting – advertising to people who have already interacted with your brand online. Have you ever viewed a product on a website, only to be “followed” by ads for it across the Internet? Then you’ve seen retargeting in action.

Many users aren’t ready to commit to a sale or business partnership on the first website visit, but retargeting keeps your brand top of mind until they are. Display ads aimed at bounced users have click through rates up to ten times the industry average, and retargeted website visitors are 70 percent more likely to convert on your website. These ads can be customized for each stage of the customer journey – for example, you may show different ads to users who read a piece of content, started to fill out a contact form or added items to a cart. Whatever the target, provide a compelling offer and direct users with a clear call-to-action.



If you have a process for moving clients from first contact to conversion, you already have a funnel. The standard AIDA model – awareness, interest, desire and action – was proposed in 1898, so it’s not a new idea. But, the availability of information online is drastically changing the way an effective funnel operates. Much of the customer journey is now self-directed, and prospects often skip stages, alternate between stages or stay in one stage without progressing.

So, how can you position yourself as their first call? Make yourself available at every stage with helpful resources such as blog posts, charts and recommendations. It’s not about aggressively selling yourself – the goal is to become a reliable resource and build trust with prospects. Show your differentiators, answer questions and address concerns. And, when they’re ready, you’ll be in prime position to move them along to the next step of the process.

Want to make pixels, retargeting and funnels work for your business? If you’re not sure where to start, don’t worry – Marketopia’s team of digital marketing experts know the latest and greatest techniques to get you the best ROI on your marketing. Contact us today to see how we can upgrade your marketing.