How to Increase ROI on Your MDF

How to Increase ROI on Your MDF

4 Keys to Effective Marketing Campaigns

Whether you’re launching a new product or looking to increase the sales of an existing product, providing partners with marketing development funds (MDF) is critical to your success—and theirs. But, funds alone aren’t enough. You need to back those funds with these four smart strategies to increase ROI and reach your goals.


Responsive Website Design

Techcrunch found that U.S. Internet users now spend the majority of their online time on mobile. It’s no wonder why having a responsive website is critical to the success of you and your partners’ businesses. In addition to providing multiple ways visitors can access your site, responsive websites are also cheaper than creating multiple sized websites. You’ll spend less money upfront, and open up the potential for more sales from mobile devices.


Appointment Setting Services

Whether you have an existing appointment setter, are looking to hire one, or have never experienced the advantages up close and personal, starting today you should make it an essential part of any campaign. An appointment setter acts as an extension of your or your partners’ company and makes the phone calls you may not have the time or resources to make. For a fraction of the cost of doing it yourself, your appointment setter converts leads into warm appointments and nurtures relationships to help you easily close more deals. Less money spent on time and resources means you and your partners net more from each closed deal.


Social Media

Being able to reach your audience across multiple channels Cross-channel marketing is essential to gaining top-of-mind awareness. To increase ROI, you should consider how you currently use social media and how you can integrate multiple channels in any given campaign. Social media is a place to develop credibility and start meaningful conversations with prospects. By actively posting and responding, you’ll strengthen relationships that ultimately lead to sales. Proactively monitoring and reporting ROI will help you determine where you can improve and what tactics work best for you.


Email Marketing

Email marketing is another key element of every effective marketing campaign. Informing prospects of new products and promotions makes them more likely to engage and buy. Plus sending relevant emails as timely follow ups based on how they engage with you can significantly increase ROI. Using segmented lists ensures you get your emails in front of the people that matter most. Testing variables such as subject lines and calls-to-action helps you identify what’s working and what’s not.

Providing MDF to partners is a big investment, but a worthwhile one if you’re doing the right things to deliver increasing ROI and climbing sales. Marketopia works with vendors to implement effective marketing campaigns using these four must-have strategies and more. If you’re ready to shift your MDF results into high-gear, contact us today.


The Importance of Responsive Websites

The Importance of Responsive Websites

Google found that 61 percent of users flat out refuse to use a site that isn’t mobile friendly. With millions of people using the Internet every day, it’s more important now than ever that your website is responsive. But, what does having a responsive website even mean?


What is it?

A responsive or mobile-friendly website seamlessly scales to fit whatever device your visitors use, making it easy for them to navigate and engage. Hubspot reports that 1.2 billion people access the web from their mobile devices and—if just 10 percent of this mobile traffic is searching for you—that’s a big deal.


Why is it important?

McKinsey & Company discovered that 61 percent of users are unlikely to return to a mobile site if they had a problem accessing it, and 40 percent of those users will go to a competitor instead. Providing a website that can be easily navigated with minimal errors increases your sales potential while delivering a positive user experience.


How does it help me?

A responsive website not only lets you maximize your mobile traffic, it also saves you time and money since you don’t have to create and maintain multiple sites. Plus, by delivering a great visitor experience on every platform, you increase your chances of getting them to engage and convert.

Does your business need a responsive website? Do you already have a responsive website, but need help refreshing the content? Marketopia is here to help. Our experts in content, design, SEO and more will optimize your website to make the most of mobile traffic and boost sales. Contact us today to learn more.