Serious about growth?

Serious about growth?

Sep 30, 2014

Are you really ready to grow, or are you kidding yourself? Many firms have owners who say they want to grow, but don’t ever succeed and for good reason – they fail to plan and commit. The decision to grow must be followed by commitment. Commit by allocating the time and resources necessary to grow. You must first create a strategic plan to allocate the right investments and training to the business. This preparation will ensure that your business is ready to take on new customers and more business from existing customers. Once investments are made, you can then create a measurement of success to ensure you know when your goals are achieved and what your return on investment is. With the proper marketing, sales team and service team, growth is possible…but be careful what you wish for. You must prepare your firm for more business because when you get what you want – MORE LEADS – you better be ready to manage and close them. You can and should adjust your strategy along the way based on results. Commit, Invest, Monitor and Grow!

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IT Consultants are Closers

IT Consultants are Closers

Sep 6, 2014

The only thing worse than no leads is leads you cannot close. Invest in your sales team with training and support. Invest in each sales person’s ability to evolve into a successful IT consultant, capable of making sales on business value. The reason is simple, the future of the IT service business is unquestionably cloud and managed IT services…which are complicated sales with long term commitments. There is little doubt they are harder to sell and require a very different skill set than the ‘one and done’ nature of project and hourly IT sales.

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“Invest in me” said the snail – Direct Mail Marketing

“Invest in me” said the snail – Direct Mail Marketing

Sep 6, 2014

Prospective clients often come to us and question the value of traditional marketing in this era of digital media. They note the cost of postage versus the cost of email and talk about how often they get emails…to which we respond that they are exactly right. Email is a critical element of a marketing campaign just like social media, newsletters and website marketing… but the time to send a postcard is best when volume is down. Think about it… don’t you delete emails that even remotely smell like marketing but open your mailbox each day and look at everything inside that catches your eye? That’s right, there is a place for traditional and direct mail marketing… right beside digital media marketing in a successful marketing strategy!

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Consistency Is Key

Consistency Is Key

Sep 6, 2014

We are often asked what is most critical to ensuring success in marketing. The answer is consistency. Investing in a single touch for a prospect is throwing money down the drain…you must consistently and regularly touch base with them to ensure they recall your name when the time comes to buy your service. You should touch every customer and prospect each and every month with multiple media to ensure they know who you are, know how to find you and what you do.

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